Leadership Brand.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Today I was at a leadership meeting which parades speakers like Executive Governor of Lagos state-Barrister Raji Fashola(San), Taiwo Odukoya of Discovery for Men, Sam Adeyemi of success Power International . I must confess that today was the first time I saw the passion for change by Barrister Fashola as Executive Governor. We, at “The Brand Gavel” will keep a watch on him before we run our comment.
Every one is a leader. No matter where you are There is need for each one to let his/her leadership brand resonate. “Every one can become a leader because everyone can serve. You do not need to understand the philosophy of Aristotle, and euro- dynamic laws to lead, all you need is a heart to serve” so says Dr. Martin Luther. Some of the qualities that will make a leadership brand resonate include:
- Responsibility: The speakers spoke on unequivocal terms on the needs for leaders to be responsible. A driver is a leader when he is doing is job. He holds the lives of people in his hand while he takes them around. This responsibility demands that he should be very careful and give driving a huge sense of attention. The passengers are also responsible to be leaders to ask driver to drive well when if he is misbehaving.
- Influence: This is the second point mentioned for any leadership brand to resonate. The level of influence you can make will determine how much your leadership brand will receive emotional relevance.
- Character: Minus character leadership brand is a façade. Leadership brand without character is useless. Work on your character as a leader. Reputation can take you far, but character will sustain your growth.
- Skill: This was agreed upon to be a necessity for a leadership brand that will go far. It is defined as a craft or ability that is acquired or developed through trainings, mentoring, and exposure.
A leader must be a destination for best practices. Leadership is not about title or multitude. Leaders are problem solvers. Check your leadership brand.
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