yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Last Friday, we were at a brand management communication presentation for one of the financial institutions in our country. We have the privilege of selling what we have the capacity to do for them. The internal team members that were present at the said non-banking financial institution presentation comprises of the Chief Executive officer and other c-level executives. In the course of the presentation, we talked extensively about personal brands of the executive and how it can hurt the corporate brand if it is not properly managed.

We mentioned the fact that we are fully equipped with necessary tools to make the personal brands of the C-levels executive work for the corporate advantage. During the interaction time, the chief executive officer showed the concern that he is not interested in being visible and he always likes to work behind the scene. This as we noticed in the past is part of the make ups of some individuals.

As good as this intention and personal make up of any individual may be, we have come to discover that we live in a world that requires that brand you either remain visible or miserable.

What is a not seen count for nothing. Brand you needs visibility. That is just the truth. Especially personal brand at the C-level cannot afford to remain anonymous. The face most be sold with the name. Naturally speaking, when you see a masked man, what impressions come to mind. One notable Nigerian musician has really done a good one as the masked one. But think about that, his industry permits such anomaly but not within corporate setting. Imagine working to an office and the front desk officer is wearing a mask, what impression will you form immediately.

 But we need to note that certain responsibilities come with certain positions. Every brand needs to be visible for adequate recognition. When we say your face must be visible, it does not mean you have to appear everywhere, but it is important that brand You face needs to be recognized by your niche market. If the face is not known, Brand you may suffer untold, unnecessary harassment. Having a visible or known face is not the same with being proud. They are not the same side of the coin.

With great knowledge in personal brand management, brand you face can be visible without being proud. Being known with your face is to promote the corporate brand you represent as the brain behind the brand. That does not give you the license to be proud. Acknowledge the good that comes with it and the responsibility that you need to carry. Thatt helps the brand you to always think about the responsibility that is on you without removing the humanity in you. Everyone knows you are human and human are prone to errors, but when responsibility is confer, brand you will always meet up with the challenges. For those who engage in social media, do not join a medium without your picture on the personal page. If you will not be proud of the medium as to put your picture there, do not join. Remember we live in a world where you are either visible or miserable