Personal Branding For Radio/Television Presenters.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Many presenters wonder why their programmes do not rock or command following. For some phone- in programmes, some are practically begging listeners to call. What we do not know is that the listeners must buy in to the presenter before the programme. That is where personal branding comes to play for these professionals. There are factors that make the personal brand of a presenter rocks. These are the focus of our our discussion today.
The beginning of every great personal brand in Radio/television presentation is for the individual to apply the BRAND acronyms and GCGPP.
Here we will discuss the brand acronyms GCGPP will be in the free ebook coming.
Boldness: Boldness shows and can not be hidden. If a presenter is bold, he/she will have confidence and the confidence will resonate in his/her voice on the radio. Have the confidence of one who knows what to say next.
Relationships: Build relationships with the audience. If you run a programme for about a month and certain individuals have been calling in, note their voices and ask them how they are doing. Build a profile of target listener
Attitude: having right attitude will help a presenter’s programme. Bad attitude keep people away from the presenters. Never abuse anyone on the programme no matter the level 0f provocation. Be warmed and keep listeners interested throughout the session.
Always use the station’s identity.
Natural: Be natural, use your own language. It is good to use English as mother tongue, but while learning the rope, do not fake it.
Differentiate: Differentiate, differentiate your voice from the crowd
Some of the great presenters we have here in Nigeria: kamal of unilag radio, Moyo oyatogun-Mitv, Larry Izamoje-Brilla Fm, late Yinka craig, Dan foster, Kubanji Momoh etc. Our community can submit names of their favourite and we will give the individual life interview here.
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