Personal Branding for Public speakers
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Most people had issues with public speaking. In fact the fear of public speaking had been rated along the fear of death. Because of this fear, Aristotle said ‘a speaker needs three qualities- good sense, good character and goodwill toward his hearer”. This means public speaking is all about developing people and decent human beings.
Success in public speaking can open a whole world of opportunities. It helps a man conquers new frontier, broaden ones horizon through personal development, influence and ultimately help one to make greater advances in one’s profession. Come to think about it, if Barrack Obama can not speak fluently in public, do we think he could make it to the white house today?
Public speakers need a lot of things to make their personal brands relevant and strong. I will identify some here and include the rest in my free ebook on branding that will be released soon.
- Template: Each public speaker should develop a customized or branded template. This is a form of differentiation that will make them stand out among the crowd.
2. Own A word: What is your skill and area of expertise, do not accept to talk on just any topic. If you do at all, ensure you bring it to your own area of expertise. Do not become jack all trades, that does not enhance your rating. Own a word and become a monster so say a mentor.
3 Online Presence: like any other brand, your market is not limited to just your clime alone. Your target all over the world should be able to reach you as fast as possible. Several opportunities are available in this regard. Even the third party is open and can be done in a minute.
4 Brand identity: Let people know you with certain elements. Your identity may be in the way you dress. Wear a consistent look depending on what you are trying to project. A fun- loving executive personality should reflect in your dressing if you chose to be identified like that. A serious executive posture should wear a suit or blazer. The tie you wear, the pen in your hand, the belt you wear.
5. Expertise factor: You need to be an expert in something and that makes you own a world.
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