25 November 2008 29 Comments

Personal branding for teachers/lecturers.

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

A teacher is someone who helps students or pupils. A teacher can be hired to work in school or could be a religious teacher. A teacher should be a respected guide, helper. Teacher’s role varies but our focus here is that of academic. Teacher facilitates students’ learning.

Teaching is more than style. Academic and theoretical understandings of teaching and learning empower teachers to make thoughtful, informed decisions about instructional strategies and ways to support students’ learning. A teacher’s practice cannot be viewed or evaluated separately from her or his professional ideas and understandings; all aspects of teaching are interdependent.


 For teachers, Personal branding is important. The followings will guarantee a strong personal brand for teachers.


1. Knowledge and contemporary needs: A teacher’s brand is rated high based on the ability to relate his teaching to contemporary needs of the students


 2. Personal Packaging: Teacher requires great dress sense that is moderate and applicable to the profession. Gone are those days that teacher will look like a beggar on the street.


3. Content: The content of every teaching must motivate all students to initiate their own learning and to strive for challenging learning.  It must encourage all students to describe their own learning processes and progress and help all students to develop and use strategies for accessing knowledge and information. More importantly it should engage students in problem solving, critical thinking and other activities that make subject matter meaningful.


4. Make impact: Teacher that will make their personal brands strong must realize they are in the business of impact and influence. Make positive impacts and you would have created indelible mark in the life of your students.


The remaining points are reserved for my free ebook on personal branding that will be released soon.

Today I celebrate some of my great teachers. Some, I have not met for over twenty years now. But I want to thank Mr. Fabunmi, the one who encouraged me to stay in school when the going was though. Late wale oyedele, your class was always lively and full of fun.

29 Responses to “Personal branding for teachers/lecturers.”

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