Before you sell/pitch
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Every great brand-corporate, product, personal-starts out small. The problem is that many make the mistake of churning out services or go ahead to pitch a client they hardly known.
We are going to look at two major angles to this. For a successful pitch or sales, the audience is important as your storyline (content) is also vital. There is a necessity to get the audience to believe in your brands and the possibilities for their turnaround in your content.
Realize that no matter how great your brand is, you must know the desire of your audience and be able to capture their imaginations well. Be able to conquer the usual wisdom. The usual here means that we all have usual thought pattern that guides our ‘receptability’ to a new idea.
Get to know the audiences well before you start the pitch. Life is becoming easier in this regard. Internet is everywhere, log on and find out something about the client. Do your homework. Many have forgotten homework since they left school. Home work will always be part of our lives.
Understand their corporate culture or understand the person’s personal values. There are things that the corporate brand intends to be in the eye of their publics. Do they have stated goals? Apart from this, note also that every person, corporate organization has unwritten constitution that guide behaviours. No one will tell you this but it is always there. So it helps to know the scene very well as much as you can.
Promote your “likeability”. We will talk about this later. People want to help people they like. Being polite, courteous and a good listener makes a whole lot of difference. When this and more are done, your pitch will somehow become familiar to them and will have answered their questions. People who do not know you will begin to perceive you as someone who pays attention and an authority that you are.
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