Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
For those who have discovered, given focus to their personal brands, its time to communicate or promote the brand they believe they have created. No one appreciates something that is not visible or known. But before the promotion, it will be good to look at the following guidelines or tips that can really help in the brand promotion process.
1. What you have to offer: It is important to bring something great to the mix. That something must command attention of the target market. If it is not great, it must be able to attract great emotional attachment. As you do not need to be the greatest guy in town to be successful, you only need to gain high level emotional followings. It must be valuable to them. Otherwise you will become a commodity, one of the items in town.
2. How you offer it: How you offer what you bring to the mix is also important. Never position a precious jewel before a pig. It will not be appreciated. No matter the level of noise you make, the pig will not understand. Your effort also will be wasted; many precious man-hours will also be wasted. Take great care of your channels.
3. Promise delivery: By all means keep your promise. Your brand is as good as your delivery. People’s memory is not that short as we think. It is true that many have short-life span memory, but some will always compare the promise with the delivery. God helps you if these few are opinion leaders or those who are vocal, your brand will never remain the same in this age of several digital communication channels.
4. Tell a supporting story: Forget your resume when it comes to personal branding promotion. Resume is good but how many points in your own resume do you know off hand. But we always remember a good story told with delight. Be sure to tell a great story about your brand that will stick. This is a platform that gives an edge to great story teller. I guess this help. With love from me. Happy New year in advance.