In times of recession, employee needs to know the ‘how’ of making impacts on the job that the company hire them for. This will guarantee them their position to stay while others are being lay-off. David D’allessandro is much more correct today than when he published his book career warfare. For employees to retain their jobs now, individuals must manage their personal brands well. There is no gainsaying denying the fact that many will still lose their jobs in the coming year. Those who will retain theirs will be on the interplay of merits and knowing the ‘hows’ of the environments where they work as well as how well they manage their careers. That is why we keep saying: personal branding is the future of career and entrepreneurial success.
To retain your job as employee, I think we should consider the following thoughts that were shared by D’allessandro.
1. Be a “fedex”: as we know, fedex promise is overnight delivery. As an employee who cares about his personal career, individual must be prompt in the delivery of the service he is hired and paid for. If you are lazy and do not have ability to deliver on the terms which ensure your employment, your career may be on the line.
2. Excellent judgment: there are times you must shut up in the office and there are times you must speak out. Your brand must be noted for the use of high sense of discretion. Indiscretion costs you more. Be known for excellent judgment.
3. Be a coach: You have got to be a coach every other employee wants to play for.
4. Your boss: People need to play along with their bosses. In most cases, your immediate boss is a co- creator of your brand. Do not take the shine off your boss even if you are the one doing all the jobs. What that means when I say play along is that the management will always ask your immediate boss about you, if you are in the bad book of immediate boss, the way out is becoming too wide for you. This is especially true if you work in a multinational/multi branches company.
5. Good manners: take great care of your manners, attitude, and character. Remember that hard skills has gotten you the job, after that soft skill keep you going to the top.
6. Dress professionally: No matter the dressing culture in your organization, always dress for where you are going not where you are. Look at what most of your management staffs are wearing and be sure you are neat and corporately dressed each day.
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