Unique selling point or personal selling point/proposition as is it is known today is one clever tool one can use to create a remarkable personal brand. In marketing, it is the different creative idea that set apart a product from others. It is also known as the take home point, the one paragraph point made to stick in the mind of your target audience.
It is what sets you and your dealing — or you as an individual — apart from your competition. It can be a fact or a perceived difference or specialty. Every individual and business needs one.
A USP is the factor that singles you out in the mind of your customer. In unique personal proposition, perception is very important and it does count. Having a Unique Selling Proposition is not a question of if, it’s a must have. Without it, you or your business runs the risk of being lost in the crowd, will lacks ability to attract target audience attention and then you become a commodity that compete only on price.
You may have a little difference between you and others, but you need to have it no matter how little and drum that little so hard that it can be heard in heaven if there is need.
Let us consider some ways to identify your unique selling proposition.
1. What is your offering? Individual needs to identify what they are good at. This is the first step. If you are multi-talented, you need focus and sacrifices. List your specialities or niche areas.
2. Your approach or business moves: Watch for your differentiator in the way you approach issues and make your own moves. Are you very prompt to enquiries?
3. Your clienteles: Look at the class, status, demographics – age, interests,
4. customers desire and how you satisfy them: Your customers may have a peculiar way of wanting their needs. Home delivery or overnight delivery etc. List the benefits that customers derive from you.
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