29 December 2008 6 Comments

Enhancing Brand credibility

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


quality1credi1Credibility entails trustworthiness, reliability, authority and sincerity. As we all know that does not come on a platter of gold. Each brand must work hard to earn it. It is not given based on your look or what you say alone. It must be proved ‘quo vadis’. First, brand credibility must answer why a customer should stay with you and not look elsewhere. When you know what clients want and you already has that offering, there is need to engage integrated brand promotion. This begins with a creative brand visuals that speak the right language with the brand personality.

 

Remembering that credibility is about being trusted and its lack erodes brand’s image. Is your brand credible or are you  just using the audience? If it is not, it’s a matter of time before the bubble will bust. Today, let us examine three vital indices that can guarantee credibility.

1. Behave creditably: Actions, attitudes speak so loud that I can not hear what you say also holds water here. Do not just promise, act it and give your promise the best shot. Over time, your audience will believe what you say and you will be regarded as a creditable brand.

2. Have substance: How will you rate the use of English by an acclaimed professor of English and a pupil in the lower primary? I am sure the standard will be different? The same goes with individual brands as well as corporate brands. Claiming that you are an excellent and first class provider of a service must be backed-up with highly rated substance. Add values everyday to your audience. Give them something useful and life changing. A giver is always on top. A giver always command attention. Because he meets needs.

3. Look credible: This is a great asset. Men look at the outward appearance before they talk to you. Though there are few exceptions. A guy was denied visa just because the official thinks the individual can not be the owner of the balance in his bank account that he submitted. That may not sound palatable but it is true. Look your part. Enhance your image as much as you have the means. In fact invest in your ward robes. I did not value this advice before but today it is making sense.

6 Responses to “Enhancing Brand credibility”

  1. Daybreakers full movie 15 July 2010 at 11:19 pm #

    I pretty much knew about most of this, but having said that, I still think it is instructive. Great job!

  2. Ryan Norseth 3 June 2011 at 10:05 pm #

    This post makes a lot of sense !

  3. Jordan Retro 5 14 July 2011 at 3:21 pm #

    Wellness is happiness.

  4. SID 22 October 2011 at 5:23 pm #

    Thats the problem with API’s. if the sender deletes, it is removed from the API. but am sure twitter stores them

  5. KYLE 22 October 2011 at 10:57 pm #

    just had an awesome time dialing into #teatimeKL with @kurrik to discuss the Twitter API – huge thanks to @nazroll for putting it together!

  6. proteiny 16 November 2011 at 5:38 pm #

    I like this post, enjoyed this one thanks for putting up.


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