New business development
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Getting new business is becoming a great issue in this recession time. Many hurdles are now on the way. Many have depended on referrals and old clients without tilling new grounds. Yes, new business development can be daunting, challenging but with adequate knowledge, planning, persistence, determination; some can still build new opportunities because this season also throw up new opportunities as much as the reality of the harsh, biting environment. That is if one knows how.
The following will help individuals, corporate organizations to win new businesses in this season.
1. Timely intervention: Ability to show up with right product/service per time is really important. This is possible if you are really close to your customer and you are involved in ongoing research of your niche market. Active listening to your environment will help in no small way in ‘guaranteeing’ that you will always have an answer to your niche market. Listen to the yearnings of your target audience and come up with a creative idea to solve these demands will help you in no small measure. Developing new business requires you take new initiatives and being ready to take opportunities when its available.
2. Show it: Before you can get new business, you must be able to proof that you can handle it. Be convincing, forceful in your approach. Being forceful does not mean you are brutal. Branding world is a game of war. You are always in the war room. Give the target the reason to believe you. Let the audience note you understand their problems and the solution is in your kitty. Let your message shatter any resistance.
3. Seamless communications: This is where many miss the opportunity for a new deal. Their messages are not consistence with the promise of value. Their brand environment gives room for doubt. If you say you are rich and will not need customers’ money to live, let it be visible in what your associates, employees wear to meet client. Opportunities still fall on people’s lap, if the laps are well-positioned. You will get yours. Its weekend, use the time and holiday to think through your strategy.
I found your blog on google and read your posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future! But, do not you think that making referrals is a very hard think, if done manually. Plesae check my website in order to get thousands of referrals in an easy way. Thanks
You are just very professional in this aspect because I haven?t heard this idea before!
There are a lot of data from the site and I love it very much, it has become one of the things in my bookmark, thank you. Best Regards, Reader.
I’m a little late finding this article, but I loved it.
Do you love sports, do you feel like to look cool, i got a very awesome website here introduced by one of my friends. Very good website where you can find the Authentic nike shoes with latest and huge style of nike air max shoes and dunk sb shoes. I have bought from them for so many times, and very satisfied with the their goods and service.Such as Air max 1, air max 2, air max 90, nike air max 2009+, air max 2010 new, nike air max TN, nike air ltd trainers, air max 95.Air max 360 running shoes, nike shox shoes. Though their price are low, don’t worry about it’s quality.
Christmas is coming, go there to find presents for your friends or family. They are on sale, limited time!
I found your entry interesting thus I’ve added a Trackback to it on my weblog
…
Cool, there is actually some good points on here some of my readers will maybe find this relevant, will send a link, many thanks.
While we are writing about New business development | The Branding Gavel, Before you begin looking for company to help you design and build your web site, take the time to understand the goals of your web site. This will be extremely important to help set expectations with the web design company you choose.
Interesting read, perhaps the best article iv’e browse today. We learn everyday cheers to you!
Really great article with very interesting information. You might want to follow up to this topic!?! 2011
Your insite on this subject is very interesting and I hope to see more posts on your blog about it. I have bookmarked http://yinkaolaito.com/2008/12/new-business-development/ so I can stay up to date on any future articles similar to this topic.
An fascinating discussion is worth comment. I think that it is best to write more on this topic, it may not be a taboo topic but typically persons are not enough to speak on such topics. To the next. Cheers
Spot on with this write-up, I truly think this website needs way more consideration. I’ll probably be once more to read much more, thanks for that info.