Personal brand success
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Good day. How was your weekend? Today affords us new opportunities to become what we have being desiring to be. So we should not waste it thinking on what could have been yesterday that was not. Today, let us asses what brand success means?
Success is a common word everyone desires. Yet we have different interpretations of what it means. Brand is the authentic license that allows a person to operate in his niche market. Brand is successful when the brand users get accurate perception and memory that makes them come to you again and again. Not only that, brand becomes successful when your audience move from a loyal customer to an advocate of your niche. In other words, they have become members of the family and they feel they own you and know you so much than you know yourself.
That was the major reason why Marion Jones audience was so disappointed in her when she was associated with performance enhancing drug. When your brand becomes successful; you need to be careful because you have become a model, icon that the niche market patterns their lives after.
This requires that one seats down to count the cost of success before embarking on the journey. Brand success has a huge responsibility. The followings are some paths that lead to personal brand success:
1. Great, short, memorable name: choose your name wisely. A long and difficult to pronounce name may not work well. But if you are that good, it can be overlooked. Arnold Schwarzenegger broke this jinx. But from indication, he promoted his first name Arnold.
2. Promise of value: Every brand must have a value, a promise that people can look up to. What is your niche and what service do you offer differently?
3. Expectation/experience: sell good experience. Do not just promise great promise, deliver the right experience. Watch your attitude and character. If the experience does not match, your brand equity will drop, diminishing returns will set in and eventually, there will be no more brand relevance
4. A fan friendly spirit: be approachable, learn to smile, be optimistic and spread the rainbow around.
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