Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
There is one African adage that says we do not use the size of our body built to open a locked door, the one that has the key will open the door without stress even if he is the smallest. To be successful in any endeavour requires adequate knowledge etc.
Today I just want to discuss four fundamentals that can help your personal brand to be successful.
1. Place your personal brand in the right place: It can be frustrating if one’s personal offering is placed in the wrong place. Great potentials had been damaged just because the brand is not in the right market. Even if your brand is the best, but it is placed where there is no value for it, frustration will always be the ROI. Watch where you are working, watch all your choices.
2. Understand the essence of your brand: Note what your personal brand stands for. Until that is done, no meaningful returns will be accruable to you.
3. Deliver the essence consistently: Consistency is a key word in personal branding success. If you keep refocusing the brand every week, no one will know what your brand stands for. Do not move from Administration today and be found in medicine tomorrow and by the next week you are promoting yourself as mining engineer.
4. Ensure Congruence: Everything you are bringing to the market should reflect the personality of the brand you are promoting.