Personality of leading brands.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
When something is working for certain people, we sometimes conclude that the individual, group is just lucky. While I am not condemning the factor of serendipity working for one, I must say every successful endeavour carries a price tag.
When I see industry leaders today, I do not envy them. By that I am authentic leaders. These are leaders who had paid their dues. Leaders who can tell others how they get there without recourse to metaphysics.
There are four basic things that have been noted with every leading brand. Here are my observations.
1. Innovation: Every leading brand constantly advances the knowledge available. They bring improvement, originality, they match promises with action.
2. Focus on niche/differentiator: Leading brands are not busy bodies. They know that focus and differentiation are cardinal points. They give no room for unnecessary distractions. Their niche is known to everyone. Everyone knows the word they own to become ‘monster’. In Nigeria today, success as a word is known with Sam Adeyemi, self awareness is known with Emmanuel Utomi. With Yinka olaito it is…, you can fill in the gap (lol). What is known with your own brand?
3. Commitment to value acceleration: As we know today, given value is no longer enough, the key word now is value acceleration. What knowledge have you added that can make you enhance the lives of your target audience? I am sure for those who visit this site regularly; there is a change of perception about personal branding. In the next post we shall discuss perception management, do not miss it.
4. Spend more time where it matters: It is not the amount of time that one invested daily that matter but where and how that time is invested. Leading brands spend time where it is matter most. They spend more time with their clients. They know that is the source of their income. How do you treat your clients? That count if your brand will be up there or down, down Personality of leading brands. I have got to run to catch an appointment. See you at the top.
Totally digg your website thanks a lot for the info
Its consistently abounding to apprentice guidelines such as you allotment targeted blog posting. As I abandoned began announcement animadversion targeted blog and ambidextrous with agitation as in lots of rejections. I anticipate the advancement would be advantageous for me. i’ll let you apperceive if its action for me too.
Waiting for your next post!!
Just wanna input that you have a very nice internet site , I the style and design it actually stands out.
The next time I learn a blog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my option to learn, but I really thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you could repair should you werent too busy in search of attention.