When something is working for certain people, we sometimes conclude that the individual, group is just lucky. While I am not condemning the factor of serendipity working for one, I must say every successful endeavour carries a price tag.
When I see industry leaders today, I do not envy them. By that I am authentic leaders. These are leaders who had paid their dues. Leaders who can tell others how they get there without recourse to metaphysics.
There are four basic things that have been noted with every leading brand. Here are my observations.
1. Innovation: Every leading brand constantly advances the knowledge available. They bring improvement, originality, they match promises with action.
2. Focus on niche/differentiator: Leading brands are not busy bodies. They know that focus and differentiation are cardinal points. They give no room for unnecessary distractions. Their niche is known to everyone. Everyone knows the word they own to become ‘monster’. In Nigeria today, success as a word is known with Sam Adeyemi, self awareness is known with Emmanuel Utomi. With Yinka olaito it is…, you can fill in the gap (lol). What is known with your own brand?
3. Commitment to value acceleration: As we know today, given value is no longer enough, the key word now is value acceleration. What knowledge have you added that can make you enhance the lives of your target audience? I am sure for those who visit this site regularly; there is a change of perception about personal branding. In the next post we shall discuss perception management, do not miss it.
4. Spend more time where it matters: It is not the amount of time that one invested daily that matter but where and how that time is invested. Leading brands spend time where it is matter most. They spend more time with their clients. They know that is the source of their income. How do you treat your clients? That count if your brand will be up there or down, down Personality of leading brands. I have got to run to catch an appointment. See you at the top.
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