Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Developing your personal selling proposition is really important and it is a great idea to cherish. But except you are a professional, you may not get the best out of the process. That is if you are serious about the outcome. Having said this, there are several ways to promote the created personal selling proposition. I will identify some here. Mark you, there are several routes available and the use of all gets the work done faster.
1. Public speaking: people who speak up in publics and have something great to say will always carry the crowd than those who refused to sell themselves through this mean. I have lost several opportunities because of my silence where I need to speak about my personal proposition. I do not do that again today.
2. Great elevator speech: this is one to three paragraphs which capture the essence of your uniqueness. One paragraph elevator speech is great though. I laugh sometimes where I listen to elevator speech that can not lift the owner talk less of the audience. Professional can help you craft this.
3. Dress sense: Always create an impression by what is on you. Men look at the outside. Spend little extra money to enhance your image.
4Online presence: Always watch your online presence. Does it agree with the impression you are creating? Be sure you are there and be adequately represented as well as form right impression.