The C-factors 2
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Here is the second part of our discussion that we started earlier.
1. Concise: This is the ability to have a focus, knowing where you are going. This also refers to brand’s ability to narrow down your niche instead of being a jack of all trade.
2. Connected: it is sheer wasting of time to thing your brand can do everything and that you will not need help. That is the reason we are not wired for isolation. If you need to do everything alone on a 24/365, all you can achieve is what your energy can take. But being connected gives you a competitive advantage to call for help when needed.
3. Compelling: this is work. Nobody says “who are thou’ until you say ‘I am’. The brand needs to be compelling to command market’s attention. To be compelling requires strategy. That calls for a coach who can help you fine-tune and tighten loose ends.
4. Current: I have not seen any brand that has been successful without being current. Ability to have the latest information of your market at your disposal is really, really important. Be current with regards to trends and changes in environment that can affect you. Keep an eye on the competitor too.
5. Commitment: We all know that no success is offer on the platter of gold. Individual must be ready to pay his dues. At the counter of success there is no bargain, prices have to be paid and this must be in advance. Give commitment to your commitment. Be there for the target market.
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