The C-factors in Branding.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Today, I want to consider what one of my mentors william Arruda called the C-factors in personal Branding and this also includes Branding at large. It is clear we can not talk about branding without these C-factors. To ignore these factors is to pitch the tent of our brands at failure arena.
1. Clear: Brand needs to be clear of what value its intend to offer. A goal to be attained in the future. This helps to measure success in branding journey.
2. Constant: this a vital tool if the brand will matter at all. Brand can not afford the luxury of having different faces. It must be known for something. This is the brand’s differentiator. Always be known and remain constant in your niche.
3. Consistent: There is a difference between constant and consistent. To be constant is to be known for something, to be consistent is to keep holding the gavel. Be in control and stand for the believe everyday.
4. Correct: Be correct in keeping your promise. Do not give excuses. Produce results that are sync with your promise.
5. Clever: The brand that will be successful needs to be clever. Being clever means to be intelligent, knowledgeable, smart, quick and witty.
Thank you for your help!
Great comment about success
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