Your idea and your pen
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Most people who succeed in life have been traceable to great ideas or what I will call brands. The issue is that they do not need to be the originator of the ideas-though if they are it can be great. Psychologists say that tens of thousands of ideas pass through our thoughts every day.
Most times, when we are confronted with challenges that require urgent solutions, we do not trust ourselves to the level that we can actually solve the problem without a recourse to external help. We will all need help at a point in our lives, but there are times we need to sit down with ourselves and come out with solutions. Most solutions to great problems are always within. To get the best from our ideas or to build a strong brand, the foundation of the idea/brand is important. Do not rush out with your idea without the necessary ingredients that you need to put in. Let me give little advice on how to get the best out of your own idea.
1. Start listening to yourself: when there is an issue to resolve or you intend to start something, begin to listen to yourself first. I do know that negative suggestions of how it can not be done will race through your mind. But tune in to those positive thoughts and write all of them down.
2. Continue the brainstorming: before you make any judgment of all the ideas that are racing through your mind, pen them down and allow all to run their courses. Its not time to slaughter any idea.
3. Prune, focus: Now its time to prune and focus the idea. I suggest you leave the ideas written down for about an hour if you still have the time. If not begin to ask thoughtful questions about all the ideas written down. Which one of them will work well in the present situation? Who can you know call to give you inputs? At this stage, just begin to come out with some focused ideas that are likely to ‘gel’.
4. Sharpen your idea on paper: At this level, there is need to sharpen the idea on paper before you rush to town with it. Do everything you can to make it look exactly the way it will be physically and ensure you have a strategy that you will follow while going on your way.
5. Act:This is the time to make it work. This is the time to sweat and make something out of the idea. Your ideas will work. Give it all it takes.Do remember that sometimes not all ideas will work out, but one thing is sure, you will be able to beat your chest that you have given it all your efforts.
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