Do not get personal branding wrong.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Its great to have a personal brand and it does help a lot. There are lots of business advantages accruable to personal branding. However, the danger I have noticed is that many may make it a ‘me too, look at me game’. This is selfish, ego promoting and it is a disease that is terminal in nature. It is just a matter of time.
Personal branding is like a desire for having great riches. If a goal is not set for the use of the money before it comes, abuse will be visible.
My appeal therefore is that we do not make a goal of personal branding to be fame. Fame should be accidental. Some thing we stumble upon without meaning it.For a personal brand that will be effective, let us think about the followings”
1. What will I give to others: thinks in terms of giving? The hands of a giver are always above. It never fails. Give something valuable.
2. How will I add value: People want people who will add value to their lives not parasites. As long as your brand is not a parasite on others, you will command attention.
3. Push others up: Personal branding is not all about you, it is about giving a helping hands to others. What are you doing to help give others a push?
4. Release, do not hoard knowledge: The knowledge you think others may not have access to will be made available by others to the same community you are riding upon. Why not be a thought leadership brand that will expose that knowledge. The interesting part is that when you release one it helps you to have space left to look for more. A knowledge shared even makes you to understand it better as giver. Believe me it is true.
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