Forget marketing, Start conversation
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
As we move on through the crunch, many brands will fizzle out due to huge marketing costs. Till now many brands depended on marketing activities to sustain their leaderships. According to reports, billions are wasted annually yet it appears that the noise being made by these corporate brands are becoming rejected. We live in an over communicated environment. We are all daily bombarded with pop up advertisements and yet many do not trust all these gimmicks again.
What most marketing activities offer these days are communicated from the ‘self, egoistic angle’.
The best option available to brands now is to join the conversation. As valuable as this medium is, many corporate brands still believe that doing it the old way will suffice. Conversation helps the other parties to trust you; it encourages promotion of brand’s goodwill. It also promotes active listening; getting adequate feedback which makes marketing in most cases a ruse. Why is goodwill important? Goodwill is a hard currency that brands can spend during crisis, economic crunch. Goodwill will help brands to remain strong in the face of hard times. We need not doubt that brands are really in challenging times presently. When brands engage in conversation, goodwill that conversation promotes will help in brand’s likeability and over all believability. As we know, someone needs to believe in you before he invests in your brand.
With conversation, it is easier to persuade anyone than when it is believe that the motive is to sell. Conversation also promotes better understanding, empathy and adequate responsiveness.
Joining the conversation is great but it requires proper planning, sustainability and an understanding that it may take time to yield result. But the results will always pay much more dividends.
The need for corporate blogging has become necessary. The use of other vital social media has become mandatory. Interestingly, many of our brands here are not giving enough attention to these. I must say without a goal, the strategy can be damaged and the effect may be fatal on any brand. But there are ways to achieve success in all these. Knowing what to say, when to join the conversation, measurement tools is one of the major problems in joining the conversation. For over three years, our results here have been outstanding and any organization can seek our help.
Thank you. I’ve been educated. And happy New year!
Hey man, interesting blog! I am signing up for the RSS feed.
Took me time toward explore every one of the comments, however I truly enjoyed the piece of writing. It proved being in reality ready to lend a hand to me and I am constructive to every the commenters here! It’s in the main kind whenever you be able to not just be informed, but in addition entertained! I am positive you had enjoyable writing this write-up.
I would like to say “wow” what a inspiring post. This is really great. Keep doing what you’re doing!!
Thanks for posting. Good to see that not everyone is using RSS feeds to build their blogs
I am very happy to read this. This is the type of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.
I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I am quite certain I will learn a lot of new stuff right here! Best of luck for the next!
Hiya, I’m really glad I have found this information. Today bloggers publish only about gossips and net and this is actually frustrating. A good blog with exciting content, that’s what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Can’t find it.