yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many times brands-personal brand, corporate- invest so much money on relevant issues but ignore the major part where their actions speak louder than words. For those who care, we have maintained that brand is all about experience and perception. Perception has to do more with the mind and psyche of the customers. A brand is not as strong as what the customers; buyers of the brands say it is.

Interestingly for financial services provider, they need to do more in this recession to continue to enjoy the loyalty of those who pay their bills. Financial services firm spend more money on advertisement than any other industry at least as we know. Every brand must ensure that nothing is done at the point of contact with the brand that will be sending negative vibes or lack of concern for those who patronizes them.

Most financial services firm sing the song of a clear leader with higher networth in terms of capital at their disposals, some claim that they have global reach with greater concern for their customers. Yet they destroy their messages right there at the point of contact by placing ‘industry standard signal’ that runs to the contrary. We believe that perception happens right at the point of contact. What is the value of your care to the customers when you placed a signal that says ‘I do not care what happens to you; just bring in your money’ at the entrance? What is the value of a great interior when I cannot seat down with my mind concentrating on the transaction I am doing when inside?

Why am I assured of safety, growth of my fund when I am within your premises and I can not be rest assured that I am in the  house of a friend who cares about me? In the light of the above we call the attention of financial services firm to the above pictures and think about the signal they give that damage their love songs in their advertisement that consumes billions annually.

For individuals-Personal brand- are there things we are doing to damage our strategies at the point of contact. Think about your brand environments-office, table, interiors, dress sense, attitude, lack of courtesy and concern for others. The experience your target audience has at the point of contact with your brand goes along way to influence your perception.In the light of these, why do we have ” car are parked at owners risk, items are kept at owners’ risk etc, when they have hired private security personnels  by the banks who in turns collect millions yearly from them for services renderred?” Is someone thinking? Please help me with your opinion.