5 January 2009 321 Comments

Passion,creativity,determination makes my brand

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


dan-212000Today, I interviewed number one personal branding expert, blogger, writer, author, podcaster in the world who has larger than life followings. It is amazing how this young man of 25 achieve these. Dan Schawbel says anyone can achieve this feat as well as revealed what makes him an icon in this niche. Dan says ‘passion, creativity, uncommon dedication makes it happen for him. Below is our conversation.

Dan, you have become a phenomenon through your blog, how did this happen within two years as a blogger?

It was a combination of passion, hard work, creativity, focus, luck, community and taking a niche topic that was highly relevant. It seems like a lot, but when everything comes together for you and you make sense of it, things start to happen. For instance, if I worked hard and selected a niche, but wasn’t passionate about it, I wouldn’t be as successful as I am today. Also, I used the blog as the foundation for everything else I’m currently working on, such as a book, magazine and more. My strategy from day 1 was to become the #1 ranked site for “personal branding” in Google and I did for months, until people started linking to Wikipedia and I became #2. In retaliation, I worked twice as hard, posting 10 times a week and got back to #1. The reason why this is so important is because it positioned me as the top expert for personal branding, so I got a lot of attention from the media and from people interested in the topic.

As a young man, what gave you inspiration to follow this path you arefollowing in life?*

This has been more of a journey than a two year success story in my

opinion. I had eight internships during college, seven leadership positions in student-run organizations and I had my own consulting business. I learned how competitive it was to get a job in the marketing field and what it took to stand out and shine. I developed a “personal branding toolkit” when I was younger, even though I didn’t term it as “personal branding” back then. The kit had a business card, website, resume, cover letter, references document and CD portfolio that I used in my interviews and really impressed hiring managers. To me, this was all self-marketing. Then, after working at a Fortune 500 company for about a year, I experimented with social media after reading Tom Peters’ “Brand Called You” article in Fast Company. I aligned my passion with this topic and became a master rather quickly because I loved it and worked hard at it. After the blog, I had awards, then an online TV series, a magazine and now a book called Me 2.0.

Can you please share your experience as a blogger and what were the major steps you took to get your blog this large followings………*

I’ve had a few different phases while blogging. First, as a beginner, I had to learn the ropes, exchange links with other relevant websites, comment on every single blog pertaining to my topic, read countless blog posts to keep a pulse on the industry and reach out to everyone offline. Second, I formed content partnerships, shifted to online video and joined Ning communities and social networks. Third, I guest posted on other blogs, wrote for magazines and interviewed successful business owners. In another week or so, I will start the fourth phase, which is a community blog, under the same name!

Some of the secrets about successful blogging you have shared

includes good content and marketing, can you please expatiate on how to market a blog…*

Marketing a blog is a lot of work. The blog itself is the chief marketing engine because people love good content and will find you if you write well. Commenting on posts, guest blogging, linking, interviewing and other strategies help expedite the blog growing process.

You are a man of many parts i.e. a blogger, employee, podcaster,

author among many other roles, how did you combine all these roles without failing in one?*

I tend to focus my efforts on what’s succeeding and what brings in revenue. For instance, if you ask me what I do now, I’ll lean to the blog, my full-time job, the magazine and the book. Everything else is secondary to these and they all help market each other, with the reoccurring theme of “social media.”

Recently, you published a book Me 2.0, why do you thing PR should

embrace web 2.0? What implications are there to be suffered through

negligent?*

When it comes to business, social media has the great influence,

implications and benefits to the PR function. Most PR agencies have to get involved with social media now because the new influencer’s are bloggers and social networks carry messages quite fast (spread virally). In order to “tap” the new influencer’s, you have to be apart of the conversation and not be isolated with the mainstream press all the time. PR has no choice whether to embrace web 2.0 or not because the media landscape has already been changed forever. What are your guiding principles in maintaining a strong personal brand?

Here are a few important aspects to personal branding, which are noteworthy to those who want to achieve superstardom:

1. Authenticity – be the real you because everyone else is taken and replicas don’t sell for as much.

2. Transparency – be open and honest with everyone because bad press is more visibility and more talked about than good press.

3. Passion – be insanely enthusiastic about your topic or no one else will.

4. Courage – when people stop believing in you or make fun of you, you have to stay confident.

5. Determination – despite obstacles, you need to carry out your goals.

Your focus as a social media expert is on Generation-Y, why did you

chose this generation and do you think that is a great market to approach?

I chose to specifically gear my teachings and content to Gen-Y because they need personal branding more than anyone. During college, they don’t learn how to get a job, yet it is the point of going to school in the first place. Math and English are critical classes, but even they can help you get the job of your dreams. In college, you have many options, such as choosing a major, selecting classes and joining various groups. It is your chance to experiment and figure out your brand, yet many fail to do so. My approach applies to everyone in the world, but starting out at an early age is the best means to success. Heck, I’m only 25!

What further roles do you intend to take in this New Year and what do you think about the future of personal branding?*

In 2009, I plan to build my current blog into a community, where I’ll have multiple blog contributors and a complete redesign (I’ll be taking my own advice!). Also, my book, Me 2.0, comes out on April 7th, and I hope to be closer to the media by the end of this year. I’d like to be on national TV as well. The rest can’t be spoiled until the time is right.

What are your advice for upcoming personal branding experts?*

You need to love being a personal branding expert for you to come off naturally to everyone else. Otherwise, your business model will fold.Also, I recommend that you learn about how web 2.0 has altered first Impressions, how we market ourselves and how it ties in with getting free promotion. Any personal branding expert needs to understand how to build social media campaigns.

You can visit Dan schawbel’s blog www.personalbrandingblog.com

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of “Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)“. Fast Company calls Dan a “personal branding force of nature.” Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog® is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan publishes Personal Branding Magazine®, is the head judge for the Personal Brand Awards® and directs Personal Branding TV®. He has written articles in major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, Web Worker Daily, T & D Magazine, Small Business Opportunities Magazine .He has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget. He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. Also, he was even invited to be one of the inaugural marketing speakers at Google. Dan graduated Magna Cum laude from Bently College (Now University) in 2006.

321 Responses to “Passion,creativity,determination makes my brand”

  1. Lastminutereisen 18 January 2011 at 11:25 pm #

    whoah this blog is great i love reading your posts. Keep up the great work! You know, a lot of men and women are looking around for this information, you can aid them greatly.

  2. Margarita 19 January 2011 at 9:24 am #

    Resources like the one you pointed out here will be very helpful to me! I will article a link to this page on my blog site. I am sure my website visitors will find that very handy. My kindest regards, Margarita.

  3. Jenny 20 January 2011 at 5:08 pm #

    Having read this I thought it was very enlightening. I appreciate you taking the time to put this article together. Once again I find myself spending way to much time both reading and commenting. But so what, it was still worth it!

  4. melody 24 January 2011 at 4:54 am #

    You are a great guy, and from your article I learn a lot, thank you for your help

  5. design 24 January 2011 at 9:46 am #

    I like the valuable information you provide in your articles. I’ll bookmark your blog and check again here frequently. I am quite sure I will learn plenty of new stuff right here! Best of luck for the next!

  6. tory burch 24 January 2011 at 10:23 am #

    Your website is definitely full of amazing information and facts as well as is really very enjoyable to read via.

  7. Theola Neuenswander 25 January 2011 at 12:39 pm #

    Simply wish to say your article is as astonishing. The clarity in your post is simply nice and i can assume you are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.

  8. Adelina Isley 25 January 2011 at 8:27 pm #

    Keep functioning ,terrific job!

  9. Maryjo Shifferd 26 January 2011 at 1:06 am #

    I have to voice my admiration for your generosity for persons who really want help on the subject. Your very own commitment to getting the solution across appears to be exceptionally good and has always helped some individuals much like me to reach their aims. The helpful recommendations means this much a person like me and a whole lot more to my mates. Thank you; from everyone of us.

  10. Lara Barnett 26 January 2011 at 1:12 am #

    I intended to send you that very small remark to finally thank you very much the moment again for the amazing thoughts you’ve contributed on this site. This is certainly extremely generous of you to make openly what a number of people would have made available for an electronic book in making some money for their own end, chiefly now that you might well have tried it in case you desired. The tactics likewise acted to be a great way to understand that most people have the same desire the same as my own to figure out a lot more with respect to this issue. I think there are some more fun instances up front for individuals that browse through your blog.

  11. Lawerence Depner 26 January 2011 at 5:42 am #

    I intended to create you a little word in order to thank you very much the moment again considering the gorgeous views you’ve discussed here. It is really surprisingly open-handed with you to supply easily all that many individuals would have offered for sale for an electronic book to generate some bucks on their own, most importantly now that you could possibly have done it in the event you decided. These concepts also worked to be a good way to fully grasp that someone else have the same dream much like my very own to understand great deal more with regards to this problem. I’m sure there are a lot more enjoyable moments up front for those who scan through your blog.

  12. Engagement Rings 14 February 2011 at 1:47 pm #

    I really like your blog, the way you write and topic you covered are purely amazing. I understand how hard it can be to get the visitors involved. I have made the decision to add your website to my blog list.

  13. Naughty Nurse 14 February 2011 at 8:41 pm #

    The article is very excellent.Let me learn a lot of knowledge.

  14. Wall Heater 16 February 2011 at 2:57 pm #

    *.* surely that was an interesting and nice topic to blog about ;,-

  15. Sid Snith 17 February 2011 at 2:46 am #

    We are a group of volunteers and starting a new project in our neighborhood. Your post provided us with valuable information to work on|.You have done a marvellous job!

  16. Moulthrop 17 February 2011 at 3:13 am #

    Whats up ! Love your . thanks for sharing it with everyone

  17. Dorsey Ocain 18 February 2011 at 2:47 pm #

    Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you!

  18. Maui wedding Photography 11 March 2011 at 5:53 am #

    Hi – terrific blog page! We’ve just been searching around quite a few sites but it feels like a pretty ideal system that you are working with. I’m at this moment running Blogger for a small number of our web-sites but trying to switch one particular of them over to a system much like the one you have as a tryout go. There has to be something in particular you would recommend about it? Major cheers for the useful insight i discovered!

  19. Jerilyn Marte 18 March 2011 at 12:09 pm #

    Good opinion. How did you came up like this?

  20. Hosea 18 March 2011 at 12:17 pm #

    I’m typically to running a blog and i actually appreciate your content. The article has actually peaks my interest. I am going to bookmark your website and maintain checking for brand new information.

  21. Chanel Handbags 21 March 2011 at 10:04 am #

    Thank you for this post. Funny how the universe gives you what you need. I was looking for new direction and came to your site. You continue to be a source of inspiration.

  22. Chanel bags 22 March 2011 at 9:37 am #

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the awesome work Look forward to reading more from you in the future.

  23. Keflex 27 March 2011 at 1:30 am #

    I admit, I have not been on this webpage in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues.Great stuff as usual.

  24. tiffany outlet 22 April 2011 at 8:57 am #

    thank you for nice information.. I am going to bookmark this page. and i will also suggest my friends about this post.

  25. akkuneu 28 April 2011 at 8:39 am #

    e It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues.Great stuff as usual.

  26. how to get perscription for zocor 30 April 2011 at 1:30 am #

    I found your site from wikipedia and read a few of your other blog posts.They are cool. Pls continue this great work.

  27. how to lose weight 9 June 2011 at 7:01 pm #

    Hello there, I discovered your blog by means of Google while looking for a comparable topic, your website got here up, it looks great. I’ve bookmarked it in my google bookmarks.

  28. Ileana Juenemann 11 June 2011 at 4:21 am #

    I’ve just started off a blog, the knowledge you give on this site has aided me extremely. Thank you for all your time & work.

  29. Anvelope vara 13 June 2011 at 7:53 am #

    Veryu good post. Thanks for it.

  30. Rocco Lars 21 June 2011 at 7:18 pm #

    Thanks so much for sharing!


Leave a Reply