Personal Branding for Accountants.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Accounting profession is great and one of the most progressive fields ever. Practitioners of this noble profession have worked so hard to protect the sanctity of this profession. Several barricades have been created to distinguish the boys from men. We now have several bodies standing as gatekeepers of the profession with a lot of structured examinations to ensure professional competence. As long as the world remains, accountant will still be needed. The degree at which an individual becomes relevant will be determined not only on certifications, experience but on how individuals apply the principle of branding.
In every advertisement where an accountant position is placed, the personal brand of the suited person is described vividly. In most of them, skills are taken for granted but other major, vital identities are given prominent feature. It is a signal then that hard skills are no longer the major thing in this profession but those overlooked issues are becoming much more relevant. So an accountant must ensure professional basic skills like auditing, taxation, budgeting, cost and asset management, right interpretation of financial information etc are properly mastered.
Having said these, an accountant that will gain advantage of the market must annex the following areas that can project their personal brands well in their market.
1. Computer skill: accounting professional climate is changing. To enhance your personal rating, annex computer skill that is relevant to your own field.
2. Build credibility: Credibility is built on trust; we have defined trust as reliability and dependability. Many accountants today co operate with their bosses, clients to defraud. This can go far as long as you are not caught. The day the bubble bust, your professional social capital will go down the drain and you will not be able to do anything.
3. Brand education: this will become a great platform for every professional. Personal branding is not about getting, it is all about giving helping hand. Be involved in ‘upscaling’ the knowledge of the industry as well as that of your colleagues. Many do not have time for this, but the few that are involved are gaining greater visibility than those who hid under the guise of busy schedule.
4. Good team player: many accountants have turned themselves into a demi-god. Section 52, article 1 of AICPA stated among other ‘Members also have a continuing responsibility to cooperate with each other… maintain the public’s confidence…’ If you are not going to release money due to cash crunch, explain to others why releasing money now will not be good for the health of the organization. Be clear to others about decision made.
5.Project your specaility: Do not eba jack of all trade, send signal to your public what you are good at. Do not hide under and guise. Be visible in your trade association as well as in community project around you. Give something to the society, do some free stuffs for your community.
6.Motivation: be a highly self motivated professional. Many hours of looking, analysing figures can be boring sometimes. A dose of heavy motivation capsules will enhance your brand.
7. Get the accreditation: Right accreditation is still important. Take necessary exams, manage relationship well so you can gather enough endorsements from former colleagues and employers, clients.
The other points will be featured in my soon to be released free e-book “Personal Branding For First class Professionals”.
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