Personal branding for engineers and technical professionals
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Being an engineer or a technical professional does not immune an individual from building a strong personal brand. Technology skill rat-race has not stopped and everyone is going for all the professional qualifications that an individual seems to have now. Hard skills are now no more guarantees for success. Hard skill is becoming a commodity. Commodity competes on price. Technical hot skills are becoming commoditized. Those who add soft skills will stand out in the market. The following may help engineers as well as technical professionals to build a strong personal brand.
1. Take charge of your accomplishments: life is all about projects. We are either in one project, preparing for one or moving out of one. Learn to document your accomplishments no matter how small they may be. Your membership of small project teams that have been successful and all that you learn as team member can be used to your own advantage in the next job bid.
2. Dress sense: I have watched most engineers in corporate setting and on the site. I am amazed how many of them have lost great opportunity to climb corporate ladder just because of the way they dress to office. I am of the opinion that corporate engineers should dress well if they want to move to the C-level. When you are a corporate engineer that works in banking, insurance, real estate firm, please do dress like a man ready for the managing Director’s seat and while you need to go to the site, change to the normal site wear of jeans etc. Do not make it a habit of confusing the two. This has helped a close friend of mine in his former office.
3. Elevator speech: Engineering now has several branches. We have structure, building and civil etc. Have a crafted elevator speech that indicate which branch you function in and how you deliver your own unique offering from other professionals with same qualifications like yours.
4. Intelligient/ social skills: many technical professionals as well as engineers do no fare well in this skill. Many feel that they do not have constant dealings with people but more often they are with structure, paper, building. Social skill may not be important. The reality is that every business needs people to succeed. Engineers hire people to work on sites among other needs. They bid for jobs from owners- who are human being; without great social skill, many professional in this field may not thrive. This is not because they do not have right professional skill but because of lack of social skills.
5. Communication skill: this is another skill that can enhance engineers, technical skill professionals’ personal brands. Ensure that you know how to communicate and relate well with subordinates, superiors, clients among others.
#The remaining points will be featured in my soon to be released free e- book “Personal Branding For First Class Professionals”
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