Personal branding for medical professionals
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Medical profession used to be an enviable profession in those days and may be it is still one. The evidence that doctors practice safely should not be debated. Because all doctors are duty bound to practice the profession with a great sense of responsibility. A strong addiction to ethical frame work is now in highest demand. In many countries today, greater demands are now being placed on medical doctors and Para- medical professionals. Having an “M b b ch” is no longer the major criterion to success. Many can now produce the certification without greater patronage. Commoditization is becoming a daily occurrence in medicine. Some Doctors today are now violating due process and privacy rules.
To stand out as a medical officer today, there is need to apply personal branding principles so that Brand You can escape the tsunami of commoditization. The following differentiation avenues can be considered.
1. Clear standard: No shady deals. For medical officers, this will help their personal brands a lot. The usual response is that the patient forced them. There is nothing as great as personal integrity. Have a clear cut standard of operation. We have heard cases of a lady complaining that doctor asked her to remove all her clothes including ‘undies’ for a case of headache. I am not a doctor but I am of the opinion that that may be handshake going beyond elbow. Some even sleep with their patients. Have a clear standard to excel.
2. Discipline: Every professional need this but I do think that Gynecologists require strong discipline in this regard. In the bid to offer your professional services,watch against abuse of authority.
3. Stick to guidelines and operational protocols: observe normal professional protocols and realize that lives are entrusted to your hand. Do not gamble with lives except in cases where that can not be avoided.
4. Care as if it is you: this is supposed to be a profession where absolute care, concerned is required. Do not send patient away until when you have done the best you could. That positioned Brand you as a caring and concerned brand.
5. Great leadership: Brand you will excel if you show good leadership styles. As consultant, you have others working under you or with you like nurses, laboratory scientists etc, do not be the boss, but be a team player. Do not shout on team member.
6. Critical personal review: there are times you will get it wrong, acknowledge the mistake even if the life can not be recovered, forgive yourself and learn from the mistakes.
The other points will be featured in my soon to be released free e-book “Personal Branding For First class professionals.’
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Starting from the basic LOGO to the website including brochures, post cards etc.