Visual identity and personal, corporate brand success

identity1 identity2 An identity is a mean by which someone or something is identified. An identity is the means by which the customers or stakeholders perceive the brand. Brand identity helps to achieve instant recognition. A well nurtured brand identity gives brand recognition and when this is done properly, the brand enjoys a mass of positive accolades in the marketplace. This mass positive accolades often gives the brand what is called a brand franchise. One great gain in brand recognition is the identification of a brand without the name of the personal, corporate brand presence.

Identity is partly different from image, identity has to do with a concerned with the visual aspects of a personal or corporate presence. Everyone needs an identity with regards to names, signs no matter how small. It is also a smart way of differentiation in this over crowded, over communicated world.

Identity must rhyme with the theme we are trying to build. Discovery what the message is, is paramount to a great identity design. In identity, three elements stand clear. These are your icon, color and text. Each of these elements must compliment and enhance the presence and meaning of others. A great identity for your personal, corporate brand must create visuals that will stay in the mind of your prospect. It must creates strong memorability, easy recognition without your name and build emotional attachment to the brand.

For individuals-personal brand, the process begins with looking internally, what am I standing for, which icon will project my theme and which color goes well or resonate the theme I am projecting. Realizing that color has meaning, color meaning must be understood and carefully applied. We chose color blue because it meaning goes well with our theme. It is a color for relationship, trust. Our icon is gavel which is an instrument used to get attention or to bring a finality to a case in court or in Legislative house where opinions are shared. The Branding Gavel offers platform for opinion sharing etc. Other strong identities we have noticed on the web include Dan schabel’s blog identity, Ardath Albee’s blog identity among others. These are not selected just because they use color blue- that is sentimental- but all their three elements mentioned above resonate with the branding theme or personality they are projecting.

Have you observed your brand visuals? Do you have one? Can the visuals bring you to the minds of your audience without your name? Does the visual you have enhances, promote other brands instead of yours?