Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Public relations and corporate communications managers often have issues telling their chief executives that they may need to surrender themselves to media and public speaking trainings. I have had causes to question the rationality behind hiring a professional just for the hype or just to belong if you will not listen to him or her.
Last year a major company in Nigeria where one of my mentors holds sway in the corporate communication unit had great issues that could have been resolved before the matter came to public notice. The managing director was said to have messed up his effort. Based on this, I write today’s post. When your boss goofed what should you do to avert future occurrence as a communication director, executive (particularly when it comes to public speaking, media chats, interviews failure) because you will bear the brunt.
I do know no one wants to lose his job, not even at this season when many are losing theirs. The following are some of the ways to help you make your mark in your company.
You may need to ask your boss/chief executive’s opinion about other executives’ media chats, interviews, approach/technique of responses to questions among other. Through that small conversation you could bring the right way to handle media questions, chats.
You can also massage the ego of your boss by acknowledging some of the things he did well and how to handle issues next time. Thereby suggest the need for him/her to take a class/training in media relations. Other way available is talk to his network of friend to help you encourage the Executive to drop the pride and go for training in this regards as this will help your organization gain market advantage over competitor through M.D’s personality,his public speaking as well as media chats finesse. The outcome of the training can also help the Managing Director to deliver magnetic speeches that can enhance his personal, executive branding as well as corporate branding.