17 February 2009 4 Comments

Brand as lifetime relationship

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


brand-relationshipIndividual brand owner must see brand as a lifetime relationship. As we know, relationships have responsibilities and its headache. Sometimes it works and sometimes it fails.

With every strong relationship there is need for change in perspective with regards to process rejuvenation, lubrication for the relationship to work out to the best advantage of every party. As we have noted in one of the earliest posts, brand must be capable of bridging the gap between the present and the future. In doing this, the target audience must be carried along otherwise the brand is engaged in a solo walk. Let us examine some of the avenues available to brands in this regard.

1. Brand owners must constantly do something that makes the audience feel, think and make them keep the brand in conversation. This conversation must evoke high emotional response and attachment.

2. Impression must be managed; real interest must be created in the brand by engaging the audience through shared ideas.

3. Delight the audience: Keep the audience engaged by delighting them through e- materials, ezines, and newsletters etc

4. Connect on deeper level: every effort to connect with your audience must be made. In branding, out of sight is often out of mind. Particularly where there are myriad of options. Brand owners can organize networking events, customers’ forum to constantly connect with their audience and to get feedbacks from them all.

4 Responses to “Brand as lifetime relationship”

  1. Wally Wrinn 2 July 2010 at 10:37 pm #

    very intresting write up now to further my research

  2. Claud Smale 5 May 2011 at 10:15 pm #

    This post makes a lot of sense !

  3. Antione Conte 31 July 2011 at 9:08 pm #

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