yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

As much as I have noted that those who positioned their brands well during economic crunch will not be affected, my heart goes to those who are being affected during this time. For these set of brands, I have decided to give clues to survive the time. It is certain that this time will soon be over, so brand can manage with it until it last.

1. Keep brand Focus: No matter the level of pressure to pack up and leave, keep hope high and maintain the brand’s focus. Remember your brand is not the only one in it, many brands are affected more than yours only that they are not making a lot of fuss about it.

2. Preserve your brand energy: Stop worrying about the situation. That will not add any beauty to it rather it will sap the brand’s energy to make progress. Worrying has not done any brand any good instead it often leads to unnecessary wastages. Be sure to analyze the situation in the right perspective and go ahead with right options.

3. Grab more attention:  To do this successfully, your brand must bring more values to the table. Ability to use right baits is a breakthrough into your target audience’s minds.

4. Light the candle: This good principle for brand in distress or trouble time. Learn to recall past successes and remind the team of good old days and how the brands have won accolades. This does several things to the psyche of the brand champions. One, it gives courage, gives a sense of achievement, send a signal that the brand will come out of this with gallant strides.

5. Create a platform to encourage your stakeholders: During economic crunch morale are done among all the stakeholders. This affects both the users of your brand as well as your internal team. There sis fear of job cut and concern for more disposable income. Creating a free online stuff to show concern, empathize, encourage all the stakeholders will go a long way to help position your brand as a helpful brand. This will strengthened the relationship better as many will not think along this line.