The force of shaping strategy-1
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Not quite long,I read a recent Harvard Business review which discusses strategy. The article got my whole attention and part of what I learnt is what I shared with you here today. I do think if you have anything to do with idea development or strategy, it will be a good read. In a previous article I have tried to discuss strategy. I did explain that strategy is seen as a plan, pattern, position, ploy and perspective among many other terms. As position, strategy is the stance you take. It is broad and long-ranged. In part it is the preparations made before battle and sometimes it is avoiding the battle at as a whole. But here our discussion is not basically about strategy but a shaping strategy. In a way, every strategy can be viewed as shaping strategy. But shaping strategy focuses on dictating the trend of the market. A shaping strategy is no less than an effort to broadly redefine the terms of competition for a market sector through positive, galvanizing messages that promise benefits to all who adopt the new terms. For instance, Google entrance into telecoms spaces has changed the phase of competitive landscapes from AT&t, Verizon and others.
Shaping strategy is far from just a fantastic coinage of brand’s personality or slogans. It is more of engaging in steps that are built on deep structure. This process is often helped by enabling and powerful infrastructure that enhances brand’s performance and reduces risk exposure.
To benefit from shaping strategy, brand must:
1. Define focus for participating companies: as soon as a brand sets out on the journey of shaping industry focus, it must be ready to define a focus for those who will soon join in the race.
2. Identify opportunities: Before any brand can engage in shaping industry strategy, it must first identify opportunities and ensure that efforts will be compensation through the opportunities that are available.
3. Emphasize big picture: the purpose of any shaping strategy is to emphasis the big picture in the whole process. This has to do with what is the long term value of the strategy and opportunity
4. Change mindset, strong imagination: the question is does your brand feel a strange desire for a positive change in the status quo? Does the brand has a strong imagination for a better way to make the market/industry better? Then there is room to engage in shaping strategy.
Nice to have this comment box working again.
You honestly have a truly awesome blog, I’m a really huge fan and I visit it very frequently. Please keep it up, I like your blog alot.
Finally, I found the information I was looking for. I have been doing research on this subject, and for three days I keep entering websites that are supposed to have what I’m looking for, only to be disappointed with the lack of what I needed. I wish I would have found your website sooner! I had about 25% of what I was looking for and your site has that, and the rest of what I need to complete my research. Thank you and keep up the good work!
Good tutorial I just like it, Keep posting more, do you have skype, love to have a chat with you!
I do agree with all the ideas you have presented in your post. They are very convincing and will definitely work. Thanks for the post.
do u have a twitter
Excellent. I haven’t had the same feeling here in Montreal, but I guess that isn’t too unusual.
Some brilliant ideas and very good and polished writing – your page goes straight to my bookmarks. I got some nice inspirational thoughts after reading it.
awesome post. I have discovered for myself just how flexible WP is, as a hosting platform for your website. you literally have everything you need to publish a website at your fingertips, through WordPress. thanks.
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
I have some trouble to subscribe the rss feed, anyway I’ve bookmarked this site, is very useful and full of informations.
I’ve read some good stuff here. Definitely worth bookmarking for revisiting.
Join world’s largest social bookmarking network today
Maybe you could edit the blog title The force of shaping strategy-1 | The Branding Gavel to more suited for your subject you create. I liked the blog post yet.
Hi!
Is it OK if I ask something kinda off topic? I’m trying to view this page on my new iPad but it won’t show up properly, do you have any solutions? Should I try and find an update for my software or something? Thanks in advance! Jennine x 
I was just browsing for relevant blog posts for my project research and I happened to stumble upon yours. Thanks for the useful information!
What I dont understand is how youre not even more popular than you are now. Youre just so intelligent. You know so much about this subject, made me think about it from so many different angles. Its like people arent interested unless it has something to do with Lady Gaga! Your stuffs great. Keep it up!
Most what i read online is trash and copy paste but you definitely add value. Keep it like this.
In search of on the lookout on the internet for finding a sensible view involved with this idea . Checking out in Google I lastly located this site. Reading this data So i’m grateful to imply that I have a very good impression I found exactly what I was ready for. I most certainly will be sure to don’t forget this blog and check it out constantly.
This blog is awesome full of usefull information that i was in dire need of.
I am glad to find so loads of valuable information now into the post, we need increase extra strategies in this regard, thanks for sharing
hello there and thank you for your info – I’ve certainly picked up something new from right here. I did however expertise some technical points using this site, as I experienced to reload the web site a lot of times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my email and can look out for much more of your respective intriguing content. Ensure that you update this again very soon..
I honestly didn’t consider this specific issue that way. I assume that there is certainly a point in this. Delighted to be in a position to get involved. Wish you good luck.
Terrific work! This is the type of information that should be shared around the net. Shame on Google for not positioning this post higher! Come on over and visit my website . Thanks =)
Wow, this was very interesting to read. Have you ever considered submitting articles to magazines?
Congratulations on possessing certainly one in all some of the sophisticated blogs Ive arrive across in some time! Its just amazing how much youíll be able to take into account away from a factor basically simply because of how visually beautiful it is. Youve place collectively a great weblog site area ñgreat graphics, movies, layout. That is actually a must-see web site!
Oh, this is quite interesting. Actulally, I found your blog on google search. I will tell my friend about your blog later.
This blog is awesome full of usefull information that i was in dire need of.
Very nice and well written. I just want to say thanks for sharing tall these with us.
I like your blog design. It is easy to navigate, clean, uncluttered and the colours are very harmonious. Also, the information you are providing is top notch and very useful. Please keep up that great work.