yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

There is no denying the fact that some of the stuffs we share here may still be in teething period in our clime as few brands are actively engaged in it. But what we have noticed is that a transformer or change agent must keep pointing to the goal post of the future. Content marketing is the new rave for any brand that will excel particularly in this time of recession. The advantages are greater in terms of ROI than the contributions it demands. A blogger once said “social media ultimately is about social karma…in the online world, your brand is exposed. Your actions, interactions and reactions (not to mention inaction) are being watched, critique as well as catalogued for ever by Google”.

 Social media is the viable option to spread word about your brand and this can start with spreading content.

Given the above, someone may ask, how do I spread my brand’s content? Spreading content begins with having a good grasp of what will be beneficial to the brand’s target audience. This may begin with research, active listening, following and hibernating where your audience congregate. This will help the brand to find out what comes out of their lips as well as what their fingers are typing on google. The next step then is:

1.Produce: when you know have an understanding of what the audience need, you need to start conversation by proving relevant content that is focused on sales but to build relationship. Sales may become part of it later but should not be the major initial focus. Otherwise the content produced may be rejected.

2. Propagate: Content marketing does not end with production; it needs propagation, circulation and spread. This is real effort.

3. Promote: This is not unnecessary self promotion. It has to be done with tact. But the task becomes easier if the content is highly beneficial and it is not for sale.

4. Lubricate the skid of your content: There is need for a continuous lubrication, addition of new content. Content marketing is not once in a life time.

For content marketing to achieve faster rate of success, brand needs to engage multi-media approach which open the door for the brand to meet different consumers at their hang outs. So a brand may consider the following social media platforms to market its contents: Flickr, twitter, graphics, vblogs, podcasts etc.

Remember your content may be great but may be slumbering if you do not properly evangelize or promote it.