How to increase brand’s bottom line
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
There are several avenues available to brand to achieve its personal, corporate goals. But because of the recession, every effort to patronize some seemingly low cost platforms should be annexed. Brand communities are platforms for creating a beneficial dialogue between brands and its users in an online environment which promotes brand’s buying, relationship at both online and offline level. In the previous article, we have stated that goals must be set for any community building exercise.
To have virile community that can impact brand’s bottom-line, brand must engage a shift in the old paradigm of thinking which encourages the thought pattern that says customers are at their mercies. The focus must be people-centric instead of sales or marketing centric. There must be an ever-increasing community equity that is favourable to the target audience.
Strong brand communities that will increase brand’s profit do not focus on what I know but whom do I know very well or who are the major beneficiaries of my brand’s influence. The brand’s community must not be about brand’s credentials but about contributions, brand’s value. In a presentation by Peter Reiser, peter said “building a virile community that will impacts on bottom-line (italics mine) is not about knowledge is power but a movement to sharing is power”. A special attention must be paid to brand’s equity contribution before brand can enjoy participation and engagement equity.
Social media has become a platform for conversation between people, real people, used to seize the reins of global media; for founding and framing the new digital democracy as well as to increase bottom-line. Are your corporate internal, personal brands helping your corporate brands to achieve corporate goals by reducing cost? Send them to Personal Branding and Corporate Success Seminar which holds on April 17th-18th, 2009 In Lagos Nigeria. Call 234-7029778785 or send mail to info@michaelsage.org, tunde@michaelsage.org
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