Personal brand’s dangerous explosives
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
We have noted that a personal brand is the total, combined efforts of individual’s personality, competencies that are positioned through differentiating factor. One of the major challenges we have noticed is that many personal brands are suffering from various kinds of complexes. This complex is either low self-esteem or over rated ego.
To escape these destructive explosives, individual must understand what personal branding is all about and watch against titling towards any of these destructive explosives. Brand you can not deny it if you have any of them. It shows in the attitude the personal brand manifests. To combat low self esteem, individual must believe in himself and stop over projecting what he/she does not have that are in others. The truth is that one will be shock to know that the other guys have nuances that are worst when one relates with the ‘perfect brand’ at a close range. Everyone has something he wants more. But the trick is playing on those things you have or what you have left in case there has been an accident, mistake somewhere.
To combat low self esteem, individual must believe in himself and not over amplified other qualities he does not have. Brand You gain more when you accept ‘The You’ and work on damage control of those features that are not congruent to the brand’s philosophy. This strong faith in your ability can be a positive signal to your audience.
Develop a strong confidence in your ability that will help you to follow through in anything irrespective of what it is.
On the other hand of the divide, never be involved in ego-laundering because you think you are the best, it will eventually hurt your brand. I am sure you do not want to be a brand that is perceived as haughty, proud, egocentric etc. Brand you should be proud of his achievement and the journey so far but should watch against bragging to everyone about it.
N.B. Companies that hinder their employees from personal branding don’t understand that if done correctly and with the right intention and guidelines, personal branding efforts can greatly benefit the company – Charlene Li
Do not forget personal Branding and corporate success seminar, April 17-18,2009. Book your space early.
nice blog Yinka, i am very impressed with your articles. Im sure to come around much often, thanks for sharing your vast knowledge on this subject!
I love the blog. Great post. It is very true, people must learn how to learn before they can learn. lol i know it sounds funny but its very true. . .
I feel a lot more people need to read this, very good info! . . . . . .
Its very informative and interesting article.all the points are very useful. Simple but very effective writing. Thanks for sharing such a nice post.
Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck!
Thank you for such a fantastic blog. Where else could anyone get that kind of info written in such a perfect way? I have a presentation that I am presently working on, and I have been on the look out for such information.
Great post! I am just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case.
Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.
I’ve just started off a blog, the knowledge you give on this site has aided me extremely. Thank you for all your time & work.