The appeal and challenges of social media
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
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Social media has become part of us. No one will deny the fact that social media can be addictive too. Because it has become a veritable weapon to connect and gain visibility for brands: personal, corporate, product.In this new age of personal branding, one of the best tools to craft personal visibility and niche is to embrace social media platforms. Like we know, social media offers the best template to connect an individual with the right people in his niche as long as the individual is willing to give and not out take advantage of others. Most popular and influential people in the world have accounts as well as fans club within different social media available.
As much as these appeals are there for individuals, there is other side of the social media that brands must take notice off. Even though social media have the advantage of enhancing personal brand’s visibility, there is this subtle side of sending a negative image if care is not taken. Many of us sign in or open accounts in most of these social media without considering the implications and responsibilities. As long as it gives the visibility it requires, thoughts are not given to the fact that each is a platform to build relationship through constant connection and sharing. What we have noticed is that many of the accounts we open in most of these sites are dormant for months and some for years. Few of the accounts opened are maintained, lubricated, and oiled. These have damaged the essence of the connection it is supposed to maintain. What this attitude show is that we care less and the individual personal brand involve is just using the medium to gain visibility and nothing more. Most of us forget that the creators of these social media platforms have a need before creating such media.
Well we may argue that many of these abandoned social media platforms do not manage their brands well, but the fact is that we must take responsibility to help them in as much as we can open our account. The other angle to the argument is that we do not have time to maintain the accounts because we are in many places. Will it not be right to concentrate on those media we have time for and which we think offer us the value for our time. When I open an account on a social medial and I try to connect with any individual, I try as much as possible to check the last time the individual visited his/her account in the medium. For me it shows the levels of value anyone who has not visited his account for over six months will offer. That may also affect my perception of the brand.
To get the best of social media I think we should consider the followings when opening an account with any of them:
1. What value will this platform offers me and what are the demands of my signing in?
2. Will this platform connects me with my niche market and right kind of people I want to be associated will?
3. If a recruitment agency finds my profile here, what kind of impression will they form about me?
4. Will I have the time to pay my dues in time of constant request, connection that other members of the platform will ask me?
5. What kind of relationship can I build here?
6. Will I be proud to tell other people my profile, account is in that platform?
7. What will this platform do to my personal brand?
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