Build and grow your personal brand equity.
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
There is need to measure the competitive advantage, impacts a personal brand has over its niche like other forms of brands. Like other experts noted, to gain substantive advantage and value over others, manipulations, gimmicks, over bloated image laundering are counter productive to any personal brand equity building. As much as I agree that there are basics measurements to all personal brands in term of equity, I am of the opinion that measuring personal brand’s equity should be considered in line with the present position the personal brand occupy. I do know this is subject to discussion, yet I think when a personal brand is operating as corporate employee, the yardstick for measuring personal brand’s equity should not be the same with a person who is an entrepreneur. Before we analyze this, I think we should all agree that the level of influence that the personal brand wield will go a long way to help its equity. True influence is not that hard to earn as long as one is productive, working with others to achieve common goals as well as staying true to one’s core competence will pay at long last. Sound integrity and consideration also form some of the basics that enhance personal brand equity.
When a personal brand is known to be making others successful, the brand will gain equity. This does not mean that the brand forgets his success at the peril of making others successful. A personal brand that is easy to talk to and not necessary arrogant will consistently build equity that can be recalled later in life. Another way by which personal brand can build equity is to supply value as well as accelerate such scarce value always for the niche market. Let your brand always be noted with providing right solution.
Today the world is full of brands without much value or equity. That will not help much in this time of recession. Many companies now want strong personal brands that will add value, reduce cost. This is possible if your brand has strong reputation and can bring a lot of equity to the corporate brands.For employees, you may ask: who will miss me if I leave this organization today? Will the management beg me when they see my resignation letter? Will my leaving affect the perceptions of the corporate body by the clients you have dealings with on behalf of the body? Will they be able to carry on without a blink of an eyelid when you leave? Are you a people person- that increases your personal branding equity? A friend recently said as a Manager, he is not expected to have all the command of facts in his finger tip but his ability to lead people and get results desired by his organization. Many of the personal brands equities are attributed to its expertise but tagging with people is key. To build equity, know your niche very well and beat expectations, be focused as well as versatile. Let me conclude here by saying being successful will earn you a lot of booty. As a respected personal brand, you will be fulfilled.
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