Brand activities that enjoy viral benefits
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
The advent of internet has made brand’s viral a possibility. But as this is possible, many brand’s efforts in this regard have not added any noticeable returns to them. Given the state of economy now, internet offers untold opportunity to become household name with little investment. Such material created can create a buzz word if done properly. The other value is that positive words-of-mouth such can generate for the brand. To really have a feel benefits of viral benefits, brand must first of all itemize its goal for creating the online material as well as ensures it adds a lot of human elements and dimension to the creative process. Such material must be weaned of unnecessary scenes that waste viewers’ time. Realize attention is the scarcest community today. Let us examine key factor that can aid brand’s materials to become viral.
1. Ideas: ideas rule the world is still a relevant cliché here in any viral advantage. What is the idea about? Ensure that the brand’s message has an emotional appeal at the concept design which can really ‘speak’ to the viewers, readers. It must be packaged in a way that people can recommend the idea to their friends as well as send it to their love ones.
2. Target friendly: Most of the brand’s creative that have enjoyed viral effects are target friendly and draw on emotional power that can appeal to the viewers, readers. What works for baby boomers may not appeal to Generation X or Y. The bases of appeal to this generation are varied. So in concept development, designs, conduct a research of what works with keen understanding that attention is scarce. Getting it is like passing through the rock.
3. Is it hot or “newsy”: if the idea, concept is hot, fresh and sizzling then it may succeed if not stuff the content with dramatic effect that is appealing with high level of emotional appeals. A typical example of a viral creation was the video of a young lady that was brutalized by a senior Army official for a flimsy excuse around February in Nigeria. Some of the channels that can be uses to gain online viral benefits include, YouTube. Flickr, videocast, podcast, blogradio, myspace, articles in a blog that has RSS among others. Does anyone has other verifiable platform or a video that has helped the brand gain visibility? Share it. I look forward to that.
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