yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Today I have sense of urgency that was running over my mind throughout the night after a discussion with a personal brand that seemed frustrated after commuting several hours into work. Despite the fact that law of nature forbids that greater efforts backed with substance should have little returns. The issue is that there is timing to every great idea. It does not just hit limelight overnight. That being said, this guy’s energy is depreciating and the fuel to forge ahead is waning. I do know this recession may make some people feel him somehow. So I decided to pen this down for brands who feel like the guy above. I have been there so I know what it means. When that happens, I think passion will over rule reasons to stagnate. What I have found out is that results are not based on efforts alone; several other factors come into play. Peradventure your brand’s results have not yielded expected returns and that is actually affecting the brand’s productivity or making your brand lose its grip on the hold, do note that your brand is not the only one in that shoe. Listen to the voice of reason as other brands may be going through same process now.

What should a brand at crossroad do?

1. Patience, perseverance: There is time lag. Battles are hottest when it is about to end. You may need to keep your brand’s perspective and humor intact. They help in no small way.

2. Check your brand’s goals: sometimes expectation may be too high in a short time. Find out if you are not driving the brand so hard to produce results that may be a tall order.

3. Network more: Spread your brand more, network, and relate more. Stay in contact with the brand’s target, old friends, school mates, colleagues. It is not what you know or who you know. It is who knows you and what you offer very well and can give strong recommendation about your brand that counts.

4. Keep expanding your knowledge base: Never stop learning irrespective of the situation; be current with the market trend. Know what to say when you are asked reasons for doing what you are doing. Know what goes around in the international arena at least in your own niche. Stay hungry. Store up knowledge for the day of battle. It may be very close.

5. Think out of box: may be the brand has been caged by traditional approach of what works. Get out of the box; break the box so you can think clearly.

6. Keep living the brand: You own your own brand and credibility learn to protect it from unethical behaviors. Keep eyes on the long term.

7. Take a stroll: leave the brand for some minutes and laugh. If it is personal brand, never take yourself so seriously. It can still work. In conclusion, follow your brand’s passion and not opportunities. Opportunities do go sour, while real passion often energizes as well ignite the fuel to push the brand. Enjoy the journey and keep faith with your brand’s decision. These are my gravitational pulls for your brand. Let me hear from you. Use the comment section!