Does your brand has a google CV?
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
No body can deny that google is a leading search engine in the world. Google is a good librarian and keeper of information accessible to it. Google never forgets. According to a research by Robert Harris “Google is the premier search tool on the Internet today, featuring not only the best Web search engine, but many additional features including a directory, image search, current news, user groups, and more. What has made Google the search tool of choice for so many users… One of the advantages of Google’s effective method of finding and ordering pages for you is that even a simple search, such as typing in a couple of words, can produce excellent results. For a basic query, you don’t need any fancy logical operators.”
Goggle supplies what is seemed as ‘believable, appropriate and dependable information at its disposal. This may be to the brand’s advantage or otherwise depending on what the brands intends to portray. This is the major reason why brand should have a curriculum vitae that can sell the brand before any personal contact is made.
Today people do not have to come to any brand to ask about it. Several background checks are now made. Without a google CV, do you think that will be possible?
Whether the brand thinks in affirmative or the otherwise most brands leave their brands’ google CV to chances. Others help them input wrong data in their online brands’ CVs so much so that when a first timer wants to have encounter with the brand, what is displayed is enough for the searcher to “vomit” the brand out rightly without given the brand a chance.
Let us examine some of the basic advantages of brand’s google CV.
1. Facilitates communication: whether we realize it or not, communication goes on online. Brand can not therefore be quite about its own future. Be where you should be. Ensures that Google has right information to pass around about your brand.
2. It brings connection: some people are connected with the brand even before their physical contact. People should have information that will draw them to you and Google helps brands to build that connection.
3. Opinion: connection and relationships thrives on good information and right perception. Ensure Google has great opinion about your brand.
4. Promotes Curiosity: your google CV may promotes more curiosity and a panting in the hearts of people around the world.
5. May guarantee brand’s positioning: Google’s Brand’s CV may guarantee certain positioning in the minds of its public. Crowd endorsement still rules. Does your brand’s CV has a lot of endorsements from niche authority.
Having said these, I think each brand must CV its Google CV as a marketing tools and it must ensures that negatives are reduced to the barest minimum. Make sure Brand’s google CV exemplifies brand’s value, experience, expertise, endorsement and other vital statistics that may be essential.
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