Is your personal brand profile a danger sign?
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
A personal profile is a marketing tool. Many are not aware of this. It can be used as a direct sales tool as well as promo tool. Depending on the situation and circumstance that surrounds it usage. Since it is often a summary of one’s life existence, efforts must be taken to stuff it with necessary materials that will attract the person to your personal brand. What we have noticed after examination of couples of profile is that many are either overstuffed with irrelevant phrases or too much hypes( which the reader immediately sees) or it is badly packaged such that no one wants to handle it not to talk of given the owner a chance at all.
In the light of the above, it is expedient that individual knows his value offering, craft that and understand the direction of his/her life so that the other party can sense this. There is no personal profile that ever has the chances of first appraisal where the individual’s values are not exposed. We may say the world is corrupt but people still look for the individual value to give them a chance. Package your profile in a way that each word enhances your personal value and this must be reflected in your past achievements, projects you have handled and you have contributed to. So in packaging your personal profile, examine the following.
1. What is my Value: This has to do with individual differentiator. This is Personal face, standing in the world of business, career. This is expected to have been included in personal selling point statement that individual already crafted and is using.
2. Capabilities and responsibilities delivered: A personal profile must copiously show your personal capabilities and the responsibilities that you have handled and delivered which should include volunteer opportunities that you participated in which has helped you to display a unique skills. Many do not know being steering a working committee which delivers and enhances an NGO they belong to can be used as as a promo tool.
3. Exemplify your value creation duties: In addition to the above, make sure that every word used in your profile is used with meaning. While you need not be a “Harry Porter, Wole soyinka” among others, do remember the sequel of your sentences and their flow till the end will either make or mar your achievements. Being able to communicative your uniqueness with right words will go a long way to enhance the brand. A quick word for corporate brand owners, stop writing your corporate brand’s profile by yourself except you are damn too sure you can do justice to it.
4. Publish your awards: Do not forget to use the platform to diplomatically publish your awards and testimonials as well as positive media mentions. Do not be humble; you are not that great is a keyword here.
Please remember in personal branding, there are no rehearsals, everything is life show. Ignorance of law is not an excuse. Use your profile to help people, niche picture your existence and relevance not to beg them to consider you. Make your profile a credible chance of meeting with a success and not failure.
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