Personal Branding and corporate bottom-line
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Many entrepreneurs as well as corporate brand owners, drivers often asked me ‘what are the benefits of personal branding to corporate bottom-line’. Recently, some one said it may not make sense to pursue personal branding if it will take much of people’s time. My first impression is what are the dividends that such ignorance can cause? Where will an individual be during this recession without a strong personal brand? Does drowning in the murky economic water equaled being at the top, visible and earning rewards for what individual is good at? Ignorance is not an excuse in law. Be that as it may, some brand owners feel that there are no returns for their corporate brands if they allow their staff to be involved in personal brand building. I as an expert have a contrary opinion to that. I also believe that as a result of this ignorance, many brand owners have not taken strong personal branding of their internal brands seriously. Rather it has been taken with such a high level of apathy.
Today my focus is to help someone to see what corporate brands stand to gain if they encourage their internal brands to build strong personal brands that are visible, credible, strong and stand out among the crowd. I must say that the followings are some of them and in anyway does not mean the list is exhaustive.
1. Strong personal brands give the corporate brands top of mind status. Everyone wants to know what makes all your internal brand great and why is it that your corporate brands command an array of stars while others are losing their or why many have disgruntled staff.
2. Improved influence: if a corporate brand has strong, visible personal brands such corporate brands always enjoy improved influence in it niche.
3. Improved “perceived” added value: a corporate brand that has strong personal brands often has a perceived added value even if it does not. Since perception is everything, who wins at the end? Is the corporate brand with perceived added value or the one that does not?
4. Reduces staff turnover: we all know what high staff turnover does to a corporate organization. Resources are wasted on hiring process, staff training expenditures are wasted, apathy among other staff among other factor. For corporate organization that has strong personal brands, they enjoyed “over subscription” on the numbers of application for employment.
5. It builds corporate reputation: Since the perceived added value is in place for such corporate brand, higher, positive corporate reputation is given.
Think about the personal brands in your corporate organization and invest in it. The ROI is very great.
Very good blog post I love your site keep up the great posts
Great article. Looking forward to seeing you write a lot more about this topic.
Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader
Strong blog. I acquired immeasurable nice information. I?ve been keeping an eye fixed on this technology for some time. It?utes interesting the method it retains different, however a number of of the primary parts remain an equivalent. have you ever observed a lot change since Search engines created their own latest purchase within the field?