Personal branding:are you so sure?
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
In the course of dealings with individuals in the area of personal and executive branding, I have noticed a flow of thought prevalent among many. People need a quick fix it answers. A tip of a sort. A wheel that one can swing in minutes and get result. My response to that is that there is nothing like overnight success. Every overnight success takes nights to birth. No half-hearted effort can supply great results. I draw a parallel that even HIV does not become a full blown AIDS in a day.
So if an individual really mean to promote his/her personal brand and excel in this, the followings will be worth considering.
1. Distribute value: do you have a unique value, plan to distribute this as much as possible. Never odd the value that you have. Personal branding is not all about you. It is about others who buy your unique value.
2. Focus your skills and promote yourself as a go-to-person: Do not sow your skills in a haphazard manner. Be versatile and yet focused. When you over-stretched yourself in different directions, there is a possibility of brand position coloring and people will not know where you actually belong.
3. Treat your brand like a corporate brand: You may not be Nike, chevron, Oando, Cadbury, but find out what they are doing ethically and apply most of these principles to your personal brand.
4. To be remembered, be noteworthy: Many voices are out there trying to impress others. Identify your uniqueness and manifest this in your own way that will make people remember you. Manage the impression well also.
5. Get a personal website/url: No brand can be out rightly successful without a web presence today. A local brand can in some cases though. Take your brand to the global arena. Go to the village square. The World Wide Web is now the new village square.
6. Record positive events, interactions, feedbacks: Some may feel this is arrogance when they document their achievements for others to see. That is also equal to arrogance to some. There is no evil in this if you know how to do it well without attracting negative comments.
7. Measure and implement: constantly measure your personal results, get feedbacks and act on them no matter how much of your ego is affected
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Great Article! Thanks!
I enjoyed that
If I would have read this a few years ago, I’m not sure what I would have thought.. but today I agree with everything in this post.
Thanks for sharing the details. I found the details incredibly helpful.
Whole civilizations rise from stories — and can rise from nothing else. — Carse