Effective brand’s message
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Today, there is no denying the fact that we live in an over communicated world. Some experts called this 360 degree communication universe. An African monologue says ‘if a drummer is drumming in an uncoordinated way, the dancer will mix his step’. Today this is becoming true for most brands’ messages. Their messages are now being submerged into the noise of the sea because their messages, flutes are now being blown in ways that do not help their supposed dancers-niche.
To be effective, brand messages must be planned and implemented through strategies that can help achieve purpose. The economy is in difficult situation. Brand’s ability to communicate effectively today will help to achieve more. Niche needs encouragement, support, direction and high level of emotional walls that will help to stick to the brand today. A lot of complexities are now surrounding brand effective communication. The plethora of media, channels that are now available are huge. Knowledge and ability to integrate them well is in high demand from brand’s spokespersons. To be effective, brand message must have a goal, a target audience and a measuring standard so that the efforts can be measured.
In addition to this, message channels must be determined and proper understanding of why channels are the most effective for the target. Brand must be sure it understands the context, preserve relationships, and proactively anticipate the message receivers’ response. The message must also present credible and reasonable voices to the message receivers.
GREAT WORK, JUST HAVE TO KEEP IT MOVING AND REMEMBER THAT ONE DAY YOU WILL KEEP THE GOOD WORK OF YOUR HAND.
A LOVELY PIECE. SIR, KEEP IT UP.
Good work buddy, keep it up.
blog bookmarked and stumbled upon, I’ll post a feedback on my blog as well
You are a very smart person!
Great blog article.Really looking forward to read more. Keep writing.