How to generate new brand business 2
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
In recent chart with one corporate employee whose brands is into manufacturing, he said he wonders why his boss pay more for employees that bring in new business from clients- especially those that are not previous clients. I answered will you appreciate your car that helps you achieve greater result or the car that usually gives you problem on the road. Given opportunity would not sell off the later car and retain the one that makes life easy. Come to think about it, clients are the oil that keeps the wheel of business going. In an earlier post we have identified four ways to generate new brand’s business, in this follow up, we will complete the series.
1. Perception: Like we have maintained, brand is 100% perception. With strong perception in the market, brand can generate new business based on the popular positive perception because of perceived value they may bring for hiring them.
2. Keep selling great ideas: another ways that can help brand generates new business today is for the brand to keep selling great ideas that may not have direct benefits to the brands but which can help the client get out of trouble or make their operations become much effective. Keep sending great white papers, articles of new discoveries that can help your client, meet with them to share your opinion on how they can do their business much better. Keep selling new ideas that may not be connected to your brands as well as given clients new ideas that can guarantee returns for them. Remember that inside every idea is a business for many brands. Your brand will be considered for any service that the idea requires. Remember ideas are the currency that allow you both to grow- Robert Merrit
3. Create your opportunities: Do some gigs for free. It will not hurt your brand. Help a client out without a fee sometimes. Help out some start ups with advice, information or research data that will enhance their jobs. This will pay someday.
4. Develop strategic partnership: Developing strategic partnership with other brands that are not directly doing the same kind of business with yours but who sometimes encounter clients who need your brand services can also help your brand generate new business. How many of these are my using? I am working all for now
Guess these are enough for now, is there any one with other points, please share your opinion and use the comment section.
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Looking forward to a follow up
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