Is your personal brand cosmetic or dirty?
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Sometimes we can be sincerely wrong because we do not take enough time to study how something works. Even though we put enough energy into it, the fact remains that our efforts can still be in disarray. Or what is the need for speed when destination is not properly determined and mapped out before one sets out for the journey. There is a lot of noise out today in the name of personal branding. Most of these noises are good but because they have titled their efforts on an aspect at the detriment of a complete package, their efforts have made them to become a unique idiot- sorry if it hurts. This is majorly due to the fact that they are only doing cosmetic and dirty branding without knowing as Dr. Rampersad said. Dr. Rampersad outlined certain factors that can make that happen and I quite agree with him. So let us examine these factors and watch against these so that we can avoid being sincerely wrong in our personal branding effort.
1. Focus on personal marketing: We have noted in the past that personal branding that is focused on personal marketing alone will never go anywhere. Personal branding is not only about marketing; it entails several other communal benefits to the community or niche.
2. Image building: In addition to the above, if a brand concentrate on building or selling cooked up or real image without other vital concerns of personal branding, it will be seen as a ‘Me too’ game. Like we know Me too game will never remove one’s name from the pack. If it does anything at all, it damages the ROI.
3. Self promotion: This is always seen by the niche as egocentric and pursuit of selfish end. It does not add much value to anyone than the person involved. It is a matter of time before such individual earn the name of a jerk
4. Personal selling: this may be good, but if this is done at the expense of other mutual beneficial efforts it can boomerang and followed by outright rejection of the brand through negative response instead of desired response.
To get full benefit of personal branding, understand who you are, unearth your real personality, have a vision, craft unique selling point out of your own uniqueness, offer value and continuous value, ensure you have sound integrity and build an enviable, untainted reputation. These all help so much and do not hurt your brand as the identified points above. Have a great day.
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