Multi-faceted trends of ROI definition
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Times are changing so are the once accepted clichés. Change is the only permanent thing is ever true. To be on the same page with your niche, neighbor, colleague today, all of you must be speaking the same language that has common meaning to all. For instance, money is called by different names depending on your click or location. Some call money ‘doe, vaden, card, lebe’ etc. In terms of volume when some ask their friends ‘give me five grand’ they mean five million, others means thousands while it is hundreds for other groups.
ROI was initially believed to be returns on investment, so when that is used then every one understands, but today, we may need to clarify that statement as it means more than ever before. To be on the same page with your niche, neighbor, you may need to examine some current usage of the terms
For this term, I will not give detailed information but want our community to think about them and give us their own understanding. So let the conversation begins
1. Returns on information
2. Returns on ideas
3. Returns on impression- dressing, speech, write ups, association with certain individuals, brands etc
4. Returns on influence- community, leadership
5. Returns on impacts
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An interesting dialogue is worth comment. I think that it’s best to write more on this matter, it won’t be a taboo subject however generally people are not sufficient to talk on such topics. To the next. Cheers