17 August 2009 8 Comments

Brand online perception, reputation management

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

brand-measurebrand1I have been thinking about the disposition of Nigerian online brands’ perception and reputation management. My conclusion is that most brands here still assume that getting it right with traditional media holds the magic to great reputation. Brand owner attitudes show lack of proper understanding of online reputation and what the level of havoc can be.

Someone has said experience is sweet when it is not yours and you have to learn from others. The big shocker for most of these brand drivers is that conversation goes on 24/7.Complaints, chats, view exchange are everywhere every moment. If the brand driver sleeps or overlook a single person’s rant, the effect can be colossal. For those who feel otherwise, the may ask Dell with regards to the popularly touted DELLHELL.

Monitoring and defending the online perception, reputation of a brand has become mandatory because the effect is much more than what the traditional media can do. Effort must be made to ensure that nothing negative is found on the first page of search engine when someone googles your brand. Do everything to move the negatives, if it exists at all to the second or third page of the search. Work hard to ensure you know what is being said or promoted about your brand online. If these nonchalant attitudes to online reputation continue, it may spark a fire we may not be able to quench. That is my advice today. Remember, several software are now available to monitor, respond to brand mentions online. If your brand fails it is because you have not taken time to prepare. Please type in your brand name in google today and find out

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