Executive personal brands and corporate success 2
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
As a passionate branding strategist, communicator I sometimes comes up as a prophet of doom to some. This is because part of the trade prerequisite is the ability to see the end, at least to some extent, from the beginning. This helps and serves as a great skill. In one of my oldest posts, I did analyze that executives need to take proper care of their brands as anything that happens to them has a way of affecting corporate brand’s performance. The reason is that people will first of all buy into personal brands of the executives before they buy into the corporate brands. Some of the responses I got then particularly through phone calls were mostly influenced by emotions and not reasons. In less than a year of that post, we now have a case study at hand and we will continue to monitor how events unfold. On Friday the 14th August, 2009, The Governor of the Central bank of Nigeria summarily dismissed the board and Managing Directors of five major banks in Nigeria for reason that were widely publicized in both traditional and new media.
As a fall out of this, a close friend told me that immediately the announcement was made, the company she works for terminated all their over five hundred million naira in one of the banks. One of the reasons given was that they would not be so sure of the news helms’ man capacity and unfolding events.
Renaissance Capital, A Moscow based financial industry rating firm brought out a new rating for some of the affected banks. As we can imagine, their rating dropped. What has happened to this is traceable to personal brands of the executives. For we want to believe that nothing has changed in banks structure or system except for the removal of the Executives of these banks.
Despite all the promises made to assure Nigerian investors whose money are in those banks, many individuals used their ATM cards to withdraw money during the weekend and those who could not throng the bank on Monday morning- which was yesterday. If the traditional media news is anything to go by, many wanted to withdraw their monies yesterday through the use of ATM cards and could not because of shortage of cash in those machines and they have to throng the banks’ branches all around Lagos Nigeria. The federal Government today also suspends these five major banks shares on the stock exchange market. Even though I am not a shrewd financial analyst, but I do think this step will damage every communication to help people continue their relationships with these banks.The affected banks If I may need to mention again are Intercontinental Banks, Union Bank Plc,Afribank Plc,Oceanic bank Plc and Finbank.
The purpose of this post is not to analyze the action of the Federal government but to buttress the fact that brand owners, managers; Executives need to watch their backs while they are leading their own lives. Becareful of associations, management styles etc as these will definitely affect corporate success
Interesting and informative. But will you write about this one more?
I really like your blog and i respect your work. I’ll be a frequent visitor.
Thank you, fine.
—————————————
Good idea!
I am much obliged to you!
Could you help me, please?
@ trandate onlin,
let me know how i can be of help. Send me a mail
Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?
Great information, I will be linking back to you and going to look around at your other posts.
Hello Mate,
Good site. Some useful and knowlegeable posts man
I know, I am creeping,lol. I hope can produce something like this myself one day. Which site did you buy your templates from?
Hopefully one of you people could help me out somewhat here. I am searching for someone who I was informed told used to be a member on here. They used to use the tag ‘snoopylaffs’.
You see I am looking to start my own website on beauty related goods for goods such as: best tooth whitener (hence the where did you get your templates from,lol) but am having realllll difficulty getting hold of dropshippers for these goods. I had been in touch with this guy but my PC got stolen and unfortunately had all my contact details on it (I know, I know, should have backed it up
)
So if you people have heard or seen anything of him could you let me know please? Failing that maybe one of you guys knows someone?
And, which hosting do you use as I keep informed negative tales about the host I am considering of hosting my site with. And any other useful tips you could give re starting up my site would be most helpful and much appreciated.
I hope that someone has useful knowledge about this
Thanks Mate,
Great site and nice article really like what its talking about, I will be linking back to your site from mine.
Great info here, nice site I will be checking out the other articles you have and linking back to your site.
Great site and nice article really like what its talking about, I will be linking back to your site from mine.
I’m a little late finding this article, but I loved it.
Do you love sports, do you feel like to look cool, i got a very awesome website here introduced by one of my friends. Very good website where you can find the Authentic nike shoes with latest and huge style of nike air max shoes and dunk sb shoes. I have bought from them for so many times, and very satisfied with the their goods and service.Such as Air max 1, air max 2, air max 90, nike air max 2009+, air max 2010 new, nike air max TN, nike air ltd trainers, air max 95.Air max 360 running shoes, nike shox shoes. Though their price are low, don’t worry about it’s quality.
Christmas is coming, go there to find presents for your friends or family. They are on sale, limited time!
I would like to express my appreciation for your post. That’s really great to know that there are such people like you who do their job very well and with such enthusiasm.
I enjoyed reading your blog. Keep it that way.
I don’t think we can say the economy has truly turned around until we see jobs coming back.
Hello, I am confused on your comments. Can you post a chart?
I’ve learned that waiting to see exactly what I need is a better strategy. Good post.
very nice blog
nice post thanks!!
Good! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?