29 September 2009 13 Comments

Brand: laws of advance engagement

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


brand engagementbrandIt is is no longer news that as a brand strategist and communicator I have uncommon passion with regards to how internet, social media can aid the advance of brand’s corporate bottomline and visibility. In the past years I have dedicated time to acquiring and making available relevant knowledge that can aid brand engagement whether online or offline. I have also applied those learnt principles to my personal brand as well as corporate brand. At a time I almost became bored with results I was getting. I do know that there is no overnight success but I never imagined it will take such a long time to get the big break I was determined to get. My strong passion for web 2.0 and branding is as a result of my understanding that we now live in an information economy and that world economy is gradually going digital. It only takes ignorant brands; personal, corporate, national, services, products, to think that maintaining the status qou of staying offline will be the best decision. It is now a common acknowledgement that change is inevitable and growth is a choice. So here I intend to discuss advance laws of brand engagement. This has been my personal experience and I am still learning. This is applicable to both online and offline engagement 

Technologies: I am coming to a conclusion that no brand will survive the odds of our times now without basic application of certain technologies that are important. Brands need to create new positions like community and knowledge manager, online reputation and management or at least hire expert, consultant that can help them maximize values that guarantee result.

Time: It is no joke that there is no overnight success. If you think you will make it to the limelight overnight in social media, web 2.0, it will be a great mistake. The crash programmes do not last. It may eventually hurt the brand. Most brands that secure great brand engagement know that they must have specialized hands that help push stuff consistently

Money: As much as I know that most online social marketing, media do come free but real investment of money in basic software, knowledge acquisition will help the brand go ahead in its efforts to be at the top of mind and remain visible.

Sleep: every one needs sleep but a sacrifice of sleepless nights to invest in brand building, acquiring basic knowledge, reading up more information that will help the brand is important. Brand owners need trustworthy staffs who understand the sacrifices of the demand of brand engagement

Social life:  This concerns personal branding promoters. Are you ready to sacrifice a bit of your social life to build a strong brand engagement with your brand? Going to social function is good if it will aid the promotion of your personal brand engagement. If not drop the ideas for now and invest such in working it out. You will have enough invitation to attend social function as key note speaker when you hit limelight of success.

13 Responses to “Brand: laws of advance engagement”

  1. Brown 29 September 2009 at 3:04 pm #

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  3. Elaine @O2 IdeasRoom 16 November 2009 at 2:35 pm #

    You are right in highlighting this issue as something that should apply both on and offline; but there is certainly no doubt about the opportunities available with the world economy going digital, as you put it. One of our bloggers in Ireland, Brendan O’Flaherty, has written about building community around a brand, despite what the community is saying. He uses the Alli Case Study, discussing the outcry from those who tried the diet pill/program out; but regardless of any negative comments in their stories, there is no a community of real stories about the brand.

    Thanks for the post!

    • yinkaolaito 16 November 2009 at 3:08 pm #

      @Elaine,
      thanks for your contribution to the discource and thanks as well for the example cited

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