How to quietly destroy your personal brand
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Today is the beginning of the last weekend in September 09. So I just thought of sending out a warning signal to those who have labored so hard to work on their personal brands till now.Building a skyscraper takes months of laboring, hard work, designing as well as inputs from many professionals. Interestingly when it is time to pull that down, it will not take a lot of energy it requires to build it. We have maintained that those who start out early in building their personal brands live to enjoy greater benefits than those who start late. Though it is better to start late than never at all. We know that building personal brand is a life long process. It requires hard work, expertise, building emotional connection. We also know that results come in bit and sizes as one continues in the personal brand journey. For those who have labored and have continued to labor on their personal branding, here are few landsmine to avoid so you do not quietly destroy your efforts.
1. Inconsistency: If you want to keep at it, never forget what brought you up to where you are. You have remained consistent in doing something. You are known for that, following the inconsistent road will gradually erode your brand from the mind of your target audience.
2. Fake it: Realize that people can see behind the camouflage even if they keep silent. If you push it beyond limit, the audience may disconnect with you and that is where the trouble begins.
3 shamelessly self promote: Self promotion is a highly effective tool in personal branding. But like success, it is like a roaring load, if one does not know how to tame it. it can tear the owner into pieces. So beware, be careful how you use this tool so that it does not destroy the brand you have labored for.
4. Build negative interaction: Watch your interaction and always get feedbacks. This help. Anything opposite is self destruct.
5. Tell audience they are not important: Never take your audience for granted. They make you what you are. Without them you have no brand.
6. Never bother about what you put online: We have people of dual citizens now. They live offline and online. You must beware of what you are doing at both end of the divide. Watch the videos, photos, comments you post online, they may be hampering your personal brand.
7. Continuously hang out with wrong crowd: The crowd you constantly hang out with may hurt your brand so watch your association.
Great post.
The points you’ve mentioned are so important to avoid.
Thank You!
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Good post there! Thanks for sharing.
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