Stages, process of online brand crisis
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Crisis is part of life. We may be able to avoid some through adequate planning, strategy. Crisis explosion is now given a wing to fly online, brand must add knowledge. Recent cases are there to access. Crises do strike many brands but it affects unprepared brands more than the ever ready brands. Interestingly most crises do not discriminate against any industry. If it is peculiar challenge of all it does mean it can reach brands in that industry. Every crisis has the potential to damage the reputation of a company. Some crises have capacity of not only draining the financial reserves of some brands but can also affect the mental health of the brand at large. Certain factors are now available to show why many brands fail in their bids to cub brand crisis on time.
Our focus here is not about crisis prevention, that will be for some other days. Our intention is to outline process of online crisis formation
1. Concealed: online crisis at this level will begin with scattered comments, offline discussions, and casual exchanges of words which are typed on the internet. People have started asking questions from friends, colleagues as well
2. Emerging: at this level, there is an increase on the stakeholders’ awareness of the issues, some opinion leaders and industry influencers are beginning to take interest in the casual conversation of the community members.
3. Consolidation: At this level of online crisis process, issues are reaching maturation and audience are already forming opinions and pushing it to the front burner of online community. People are already taking sides, forming beliefs; passing judgment. If a brand waits to this time to begin to act, it appears the effort is way behind the action. Most times this result when a brand do not have an online, community manager or it has uneducated manager in the field of digital reputation software, knowledge management. Since times are changing, brands need to create this position especially those that have global reach as their aims.
4. Critical: the worst and final stage of online crisis is the critical stage. Strong presence and planning before hand can safe a brand from total damage that this level of crisis can bring. Using all online social media tools here is required but even at that there is need for counsel from either a recognized consultant or a trained in-house staff. Brand must acknowledge that even though public forgives accident, but they hardly forgive corporate, personal brands whose attitude, response is either inadequate or not forthcoming. So where are you know and what plans do you have to combat online crisis when one happens
Excellent post..Keep them coming
Thanks for sharing.
This update was pretty interesting, how often do you post to your blog? I’ve bookmarked this site and gave you guys a tweet, hope to read more soon!
@watch Mighty Boosh,
Thanks.
Thanks for this cool post. Anyway i found your blog on yahoo and find it very useful. I’ll be sure to come back again for more!
Social Bookmarking Tips Guide is unique website promotion and products marketing book written to increase AdSense and affiliate income, boost product sales, and make your sites as profitable as never before. Being completely different, Social Bookmarking Tips Guide will help you discovering new website promotion and product marketing tactics that really work today.
I was simply browsing for useful blog content for my project research when My partner and i happened to stumble on yours. Many thanks for the valuable material!
Nice post..Keep them coming
I love your site and marketing strategy. Check out my website if you get a chance, just click on name. Thanks for sharing.
You made a good point, but have you really thought about how it might affect other people? I do not say you’re wrong, I just want to identify that there’s more than 1 side to this story.
This post has really given me some food for thought. I greatly appreciate your rich and thoughtful analysis. It’s posts like this that make me come back again and again.
Just a quick comment 2 thx you for your useful post. Do you know where I could find more on this? x
The effect was excellent!! Recommended
I have used it for a few days feel great has the interest friend to consider
Good job on the site.
I’ve been checking your blog for a while now, seems like everyday I learn something new
Thanks